세계옥외광고협회, 'WOO 글로벌 어워드' 최종 후보작 발표

이현

2025-06-04 - 6분 걸림

세계옥외광고협회(World Out of Home Organization, WOO)는 오는 2025년 6월 4일부터 멕시코시티에서 열리는 연례 글로벌 총회(Global Congress)를 앞두고, 부문별 어워드 최종 후보작을 발표했다. 이번 시상은 디지털(Digital), 클래식(Classic), 스페셜 빌드(Special Build) 등 주요 크리에이티브 부문은 물론, 지속가능성(Sustainability)과 기술 혁신(Technical Innovation) 부문까지 아우른다. 개인 부문인 공로상(Lifetime Achievement), 리더십(Leadership), 라이징 스타(Rising Star) 상은 5일 저녁 갈라 디너에서 수여될 예정이다.

WOO 최고마케팅책임자(CMO) 리처드 새터리(Richard Saturley)는 “올해는 출품 수와 작품 수준 모두에서 역대 최고를 기록했다”며 “특히 크리에이티브 부문은 심사위원들에게, 기술 혁신상은 총회 현장에서 직접 투표에 참여할 참석자들에게 쉽지 않은 선택이 될 것”이라고 말했다.

올해 WOO 어워드는 전 세계 광고주, 에이전시, 미디어 사업자들이 보여준 창의성과 기술력, 그리고 지속가능한 미래를 향한 비전을 조명하며 글로벌 OOH 산업의 진화를 상징하는 무대로 주목받고 있다.

후부작 리스트는 아래와 같다.

Creative Classic shortlist – in no particular order

Campaign: Savviest TV Ad Ever
Brand: Pak N Save
Client: Foodstuffs - Pak n Save
Creative Agency: FCB Aotearoa
Media Agencies: PHD Aotearoa
Country: New Zealand / Aotearoa

Campaign: When your diet hits the wall
Brand: Fridays
Client: Fridays
Creative Agency: C Squared Social / OUTFRONT STUDIOS
Media Agency: C Squared Social / OUTFRONT
Country: USA / Dallas, TX

Campaign: Don't Pass on a Miracle
Brand: Miracle Realty
Client: Miracle Realty
Creative Agency: OUTFRONT STUDIOS
Media Agencies: OUTFRONT
Country: USA / Fresno CA

Campaign: Kraft Heinz Ketchup & Mustard
Brand: Heinz
Client: Kraft Heinz
Creative Agency: Rethink
Media Agencies: billups
Country: Canada

Campaign: Til' I Died
Brand: British Heart Foundation
Client: British Heart Foundation
Creative Agency: Saatchi & Saatchi
Media Agencies: PHD & Grand Visual
Country: UK / London

Campaign: Welcome to Melbourne
Brand: Specsavers
Client: Specsavers ANZ
Creative Agency: TBWAMelbourne
Media Agencies: Initiative
Country: Australia

Creative Digital shortlist – in no particular order

Campaign: Just Use It
Brand: AIDS Healthcare Foundation
Client: AIDS Healthcare Foundation
Creative Agency: AIDS Healthcare Foundation
Media Agency: billups
Country: USA / New York

Campaign: The Crowdometer
Brand: Bargain Box
Client: My Food Bag
Creative Agency: Yarn
Media Agency: MBM
Country: New Zealand / Auckland

Campaign: Gladiator II turns Piccadilly Lights to stone
Brand: Wavemaker, DOOH.com, Ocean Outdoor, Mindshare, GroupM OOH, Starcom, and Cheil
Client: Paramount Pictures, Trainline, Samsung, TK Maxx, The LEGO® Group
Creative Agency: DOOH.com
Media Agency: Wavemaker, Mindshare, GroupM OOH, Starcom, and Cheil
Country: UK / London

Campaign: Your posture is your future
Brand: Croatia poliklinika
Client: Croatia poliklinika
Creative Agency: bruketa&žinić&grey
Media Agency: Millenium promocija
Country: Croatia / Zagreb

Campaign: Dulux
Brand: Dulux
Client: Dulux Group
Creative Agency: PitchBlack Partners
Media Agency: MBM New Zealand
Country: New Zealand / Auckland

Campaign: Billboards converted into Weatherboards
Brand: McCain Foods Limited
Client: Shubhangi Dhapodkar
Creative Agency: BBDO
Media Agency: Posterscope
Country: India / Gurgaon

Creative Special Build shortlist – in no particular order

Campaign: If winter can do this to a poster, imagine what it can do to your body
Brand: Actimel
Client: Danone
Creative Agency: BETC
Media Agency: GroupM & Wavemaker
Country: UK / London & Liverpool

Campaign: Sprite Refresh Tunnel
Brand: Sprite
Client: Sprite / The Coca-Cola Company
Creative Agency: ALTERLABS
Media Agency: ALTERMARK
Country: Brazil / São Paulo

Campaign: Habitat light up the city
Brand: Habitat
Client: Habitat (Sainsbury's)
Creative Agency: New Commercial Arts
Media Agency: Grand Visual & Talon
Country: UK / London

Campaign: Keeping it Cool, Even for the Birds!
Brand: Cello
Client: Cello World Limited
Creative Agency: Madison World
Media Agency: Madison World
Country: India / Mumbai

Campaign: XXXX Gold - 3D Cans
Brand: XXXX Gold
Client: Lion
Creative Agency: Thinkerbell
Media Agency: UM
Country: Australia / Brisbane

Campaign: ANZ x AO Mega Shelter Takeover
Brand: ANZ
Client: ANZ
Creative Agency: ANZ
Media Agency: PHD
Country: Australia / Melbourne, Victoria

Sustainability Award shortlist – in no particular order

Nominated: Pixels to Purpose: A Circular Economy Story
Company: Zetabe and Mercado Libre
Country: LATAM

Nominated: HAZ ECO
Company: GPO VALLAS
Country: Mexico / LATAM

Nominated: Daktronics RENEW display solutions
Company: Daktronics
Country: USA / North America

Nominated: Beyond the billboard: how Ocean Outdoor's climate driven initiative is helping the planet
Company: Ocean Outdoor
Country: UK / Europe

Nominated: 100% Solar-powered LED Billboards Revolutionizes Outdoor Advertising in East Africa
Company: SHENZHEN FABULUX TECHOLOGY Co., Ltd.
Country: East Africa

Nominated: Vertical Garden™ with embedded digital screen powered by photovoltaic panels & greed energy
Company: blowUP media Germany
Country: Germany / Europe

WOO has also named the three contenders the popular Technical Innovation Award. These are judged by Congress delegates after a brief presentation from each of the contenders. These will also take place on the afternoon of June 5th.