The OOH industry has yet to understand whether OOH is a cost-effective medium. In this Apr. issue, we spent nearly six pages introducing Ebiquity’s report so that more media owners and agents can have greater confidence in promoting OOH Media.

In addition, the penetration rate of Programmatic and Automation in Greater China is still low. We've used the following reports to inform them that prDOOH is a trend they must pay attention to now. These articles are mainly:
- The (many) advantages of a DOOH planning tool
- Got FOMO yet? The current Dynamic in OOH
- VIOOH and Beijing Metro launch digital outdoor programmatic sales