Outdoor Advertising Association of Shandong Province, China visits South Korea to gain sights on OOH business.

From July 24 to 29 2024, Outdoor Advertising Association of Shandong Province(OAA) visited Seoul and Busan to closely observe the development of South Korea's OOH Advertising Industry. The delegation held discussions with the Korea OOH Association and related advertising media operators.

This visit marks the association's second in-depth exchange with overseas counterparts, following last year's visit to Japan. It serves as a bridge for cooperation between Shandong and other Asian countries in the OOH industry.

Chunxue Sun, President of Outdoor Advertising Association of Shandong Province (OAA) orchestrated this meeting after encountering Korean OOH industry representatives at the WOO (World Out of Home Organization) Hong Kong Congress held in June. The WOO Congress served as a platform for initiating this cross-border industry dialogue.

The 11 members delegation included key figures such as Chunxue Sun, President of OAA, and representatives from various OOH advertising companies, ensuring comprehensive industry representation.

On arrival day, July 24, the Korea Economic Daily, which operates advertising media at Seoul-Incheon Airport, welcomed the delegation and showcased the airport's advertising media. The company, one of Korea's top three outdoor advertising operators, also manages bus advertising in Seoul, demonstrating the global trend of traditional media companies diversifying into new media.

The delegation was particularly impressed by Seoul Incheon Airport's digital advertising innovations, including large screens at the main entrance and central terminal featuring interactive 3D Anamophic content.

On July 25, the delegation met with the Korea OOH Association(KOOHA), exchanging information on industry developments. Korea has rapidly digitalized its outdoor advertising since 1995, with over half of the country's 300 large urban displays now using LED technology. In Seoul, digital media accounts for 90% of urban media revenue.

And they toured OOH Advertising Free Display Zone in Seoul, Gwanghwamun & Myeong-dong district.

The Future of Seoul, Transforming through Out of Home Advertising

The concept of OOH Advertising Free Display Zone allows for the relaxation of regulations concerning the size, shape, and installation methods of out of home advertisements.

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At night, the group also observed Seoul's impressive digital Media Pole screens in Gangnam district, noting how OOH advertising can harmoniously blend with urban environments.

The visit culminated in the signing of a strategic cooperation agreement between the Shandong and Korean OOH associations, promising collaboration in media marketing, advertising design, and talent training. The Korean delegation accepted an invitation to visit Shandong in the future.

This exchange highlights the growing international cooperation in the outdoor advertising industry and the rapid technological advancements shaping the sector's future.