OOH World Report in Englsih
The Out of Home Advertising Association of America (OAAA) today announced a new national public service campaign in collaboration with the National Geographic Photo Ark, celebrating the 20th anniversary of this renowned conservation documentary project. The “Pledge to Pollinate” campaign builds on nearly a decade of collaboration between the two
The Outdoor Media Association (OMA) has celebrated the people powering Out of Home advertising at the 2026 OMA Industry Awards, held at W Sydney on Thursday, 7 May. Teams and leaders from across the industry gathered to acknowledge the work that has seen the industry continue to grow through smarter
Roman high jeweler Bvlgari recently hosted a gala dinner and private exhibition in Seoul to unveil its 2026 high end collection, “Eclettica,” presenting around 260 high jewelry and high watch creations in what became one of the largest luxury jewelry showcases ever held in Korea. The event highlighted the growing
Adsposure Celebrates Transit Advertisment Excellence Amidst Record-Breaking Public Engagement Across 12 Markets
Air Premia has launched scheduled service between Incheon and Washington, D.C., marking the first new Washington route introduced by a Korean carrier in 31 years. To promote the milestone launch, the airline has unveiled a premium digital out of home campaign inside Terminal 1 at Seoul Incheon International Airport.
OUTFRONT Media Inc. (NYSE: OUT) today reported results for the quarter ended March 31, 2026. "Our first quarter results demonstrate our continued strong performance, with revenue, OIBDA, and AFFO all exceeding our guidance," said Nick Brien, Chief Executive Officer of OUTFRONT Media. "Importantly, this exceptional performance was driven by strong
PATTISON Outdoor US is proud to announce its inaugural partnership with Tampa International Airport (TPA). PATTISON Outdoor Advertising, headquartered in Mississauga, Ontario, is a global leader in the Out-of-Home (OOH) industry and a recognized leader in airport advertising in Canada, with a portfolio of 17 airports nationwide. The company is
Korea’s Ad Market Turns Cautious in 2026 as OOH Holds Ground Between Growth and Constraints
Spotzi has officially named Reveal as its primary sales partner in the United States. As part of this partnership, Spotzi will also provide access to Reveal's brand lift studies directly within the Spotzi UI for their customers. This strategic collaboration merges Spotzi's innovative data solutions with Reveal's unmatched expertise and
Duty free sales at Seoul Incheon International Airport are showing a strong recovery in 2026, supported by a sharp rebound in international travel and rising spending by foreign visitors. According to recent sales data, total duty free revenue reached 672.9 billion won in the first quarter of 2026. Foreign
South Korea’s professional baseball league is enjoying record breaking momentum in the early stage of the 2026 season, with growing numbers of young female fans reshaping the marketing value of stadium media. According to the Korea Baseball Organization (KBO), cumulative attendance reached 2.09 million as of April 25,
2025 Korean Newspaper Revenue ComparisonSouth Korean newspaper companies are building a new source of revenue through giant digital billboards, as traditional print advertising and readership continue to decline. The trend was recently highlighted in an opinion article contributed to Journalist by Lee Sung min, Professor of Media and Visual Studies
