OOH World Report in Englsih
P2ACH AI, a South Korean technology company specializing in AI-powered media effectiveness measurement, has received the Startup Award in the "AI-Based Media Effectiveness Analysis Solution" category at the 2026 Korea Leading Company Awards. The recognition marks the company's second consecutive year receiving the honor. The award was presented during the
“With DOOH Video, we are introducing the biggest structural product innovation since the digitization of out-of-home advertising,” says Udo Müller, CEO of Ströer. “We’re not just creating another offering, but an entirely new product category. In the future, out-of-home advertising will be marketed across three distinct segments: OOH, DOOH,
adddAI-based out-of-home (OOH) measurement company addd has received a Minister of Trade, Industry and Energy Commendation in recognition of its contribution to advancing Korea's regulatory sandbox program and accelerating data-driven innovation in the OOH industry. The company became one of the first firms to receive regulatory sandbox approval in April
Executive Channel Network (ECN), Europe's leading office digital out-of-home (DOOH) media owner, has launched ABM Matcher, a new planning tool that helps advertisers and agencies understand how their target account lists align with ECN's premium office audience across the UK, France and Germany. As brands continue to prioritise audience-first planning
As airports face growing uncertainty from economic volatility, geopolitical tensions, and shifting travel demand, accurate traffic forecasting has become a critical tool for both daily operations and long-term infrastructure planning. To address these challenges, ACI World will host a webinar based on its newly released Airport Traffic Forecasting Whitepaper and
LG Electronics has completed a major LED signage installation at Terminal 3 of Frankfurt Airport, one of Europe’s busiest international aviation hubs, further strengthening its presence in the global airport digital display market. The project features approximately 115 square meters of large-format LED displays located within the terminal’s
PATTISON Outdoor Advertising, a leader in the Canadian Out-of-Home advertising industry, has acquired Mark’s Media Group, a prominent outdoor advertising company in Greater Moncton. This strategic move compliments PATTISON’s existing out-of-home advertising options, that include digital & static billboards, plus street level & transit products, strengthening its presence
The media façade installation “From Nature” reinterprets Korea’s cultural and natural heritage through AI-powered visual storytelling, highlighting the origins of traditional crafts inspired by forests, fire, water, and other elements of nature.Global travelers passing through Incheon International Airport are getting a unique introduction to Korea’s cultural heritage
Seoul’s Digital Media Belt Earns Strong Public Support One Year After Launch
Goldbach Neo OOH AGIn a targeted move to capture traveler attention, L’Oréal Travel Retail has deployed a panoramic digital screen at Geneva Airport to spotlight its skincare brand, La Roche-Posay. Strategically positioned, the digital display serves as a high-impact navigational tool, guiding passengers toward the brand’s pop-up boutique
Today, millions of children across the country miss out on enriching summer experiences that help them learn, grow, and prepare for the school year ahead. To help close that opportunity gap, Clear Channel Outdoor (CCO) and the National Summer Learning Association (NSLA), the nation's only organization dedicated exclusively to summer
Firstrade Securities Inc.Firstrade Securities Inc., a leading U.S. commission-free online trading brokerage, has launched a 30-location out-of-home (OOH) campaign across Manhattan bus stops and street-level media, running through August 16, 2026. This rollout represents Firstrade's biggest and most direct push yet to reach New Yorkers on their home
