OOH World Report in Englsih
Seoul’s Incheon International Airport is set for a significant retail transformation as Lotte Duty Free and Hyundai Duty Free assume control of key duty free zones from mid April 2026. The change follows the exit of previous operators who faced sustained financial losses, highlighting the structural pressures within global
Clear Channel Outdoor Holdings, Inc. ("Clear Channel" or the "Company") (NYSE: CCO) announced today that it has commenced a consent solicitation (the "Consent Solicitation") with respect to its outstanding senior secured notes (the "Senior Secured Notes"), consisting of (i) $865,000,000 aggregate principal amount of 7.875% Senior Secured
Maison Margiela, a Paris-based luxury fragrance and beauty brand, has launched a high-impact digital out-of-home (DOOH) campaign at Seoul-Incheon International Airport, reinforcing its presence in the global travel retail market. The campaign highlights the brand’s “Replica” fragrance collection, a line known for capturing familiar scents and emotional moments through
With less than a week remaining, industry stakeholders are preparing for “The Point of Social,” a cross-industry webinar set to explore how social media behaviour shifts when consumers are outside the home and how this impacts integrated media planning. Scheduled for April 14, the session brings together key players including
Al Arabia Outdoor Advertising signs a Memorandum of Understanding (MoU) with the media vertical of Multiply Group PJSC. Image courtesy: Multiply GroupIn a significant step towards global expansion, Al Arabia Outdoor Advertising signs a Memorandum of Understanding (MoU) with the media vertical of Multiply Group PJSC (ADX: MULTIPLY), the Abu
JCDecaux UK has issued a final call for entries to its Programmatic DOOH Awards 2026, with submissions closing on April 9. The awards, dedicated exclusively to programmatic out-of-home (pDOOH), aim to recognize campaigns and teams demonstrating measurable results, innovation, and strategic excellence in the rapidly evolving OOH landscape. The event
The Interactive Advertising Bureau Middle East and North Africa (IAB MENA) will host a Growth Series session on April 14, focusing on the development of digital out-of-home (DOOH) and programmatic DOOH (pDOOH) in the region. Industry experts including Henrietta Shakespeare, Yasmine Al-Turk, Dom Kozak, and Layan Al Turk will discuss
For years, Tequila Don Julio 1942 has accompanied defining milestones. Present in championship locker rooms and personal triumphs alike, it has come to represent a refined standard of celebration. As the world's most storied sporting stage approaches with the FIFA World Cup 2026™, a commemorative edition emerged as a natural
Koreana HotelSeoul has moved to reduce operating hours of major digital billboards in central districts, citing energy-saving needs linked to rising geopolitical uncertainty in the Middle East. According to city officials, approximately 30 large-format screens in the Gwanghwamun and Myeongdong OOH advertising zones will operate two hours less per day
The COMMB has appointed Lindsey Talbot as President, effective March 9, 2026, marking a leadership shift at a pivotal time for Canada’s out-of-home (OOH) sector. Talbot joins from WPP Media, where she served as Chief Investment Officer, overseeing national investment strategy and a complex multi-agency portfolio. With more than
Artificial intelligence is rapidly shifting from theory to practical deployment across global airports, with industry leaders set to examine its real-world impact in an upcoming webinar on April 9. The session, titled “AI at Airports: Making a Difference,” will bring together experts from technology providers, academia, and airport authorities to
Programmatic digital out-of-home (pDOOH) is rapidly reshaping the global advertising landscape, driven by rising advertiser confidence and increased investment. A new whitepaper based on a survey of more than 1,050 advertisers and agencies across the US, UK, France and Middle Eastern markets highlights a strong shift toward automation and
