옥외광고 기업과 기관의 주요 발표, 사업 소식, 제휴 및 인사 동향을 전합니다. | Follow OOH company and industry announcements, business developments, partnerships and appointments across the out-of-home sector.
Red Bull slackliner Jaan Roose captured attention above Seoul’s Gwanghwamun district with a dramatic high-altitude performance. At street level, 3,000㎡ LUUX digital screen broadcast the stunt live, turning one of Seoul’s largest DOOH displays into a giant urban media stage.
P2ACH AI, a South Korean AI technology company specializing in digital out-of-home (DOOH) and retail media measurement, is accelerating its expansion into Vietnam and the wider Southeast Asian market. The company participated in Shinhan Future’s Lab Vietnam Demo Day 2026 in Ho Chi Minh City, connecting with local companies
AI and Big Data Move Deeper Into South Korea’s OOH Media Planning
oOh!media has introduced four station domination advertising packages across Melbourne’s Metro Tunnel, giving brands coordinated exposure through multiple formats within the same station. The packages cover Town Hall, State Library, Anzac and Parkville stations. They combine pillar wraps, wall decals, digital wraps and other large-format executions to create
QualiArts has launched a seven-city Out-of-Home advertising campaign for hololive Dreams, combining 3D billboard visuals, giant digital screens and transit advertising with content tailored to each market. The campaign, called “holodori Takeover,” promotes the rhythm and role-playing game jointly developed and operated with COVER Corporation. It spans Tokyo, Osaka, Taipei,
Broadsign Platform to unlock programmatic demand and scalable OOH operations across Context Networks inventory, with gaming environments a launch focus ahead of G2E
Korean culture and tourism came to life in central London last July through an immersive digital experience at Outernet London. The Korea Tourism Organization (KTO) took part in BTS THE CITY ARIRANG LONDON with its “IMAGINE YOUR KOREA!” campaign. The event was held at Outernet’s Now Trending space and
A historic fortress in Suwon, South Korea, is providing the backdrop for an evening of light, digital imagery and live performance. The 2026 Suwon Hwaseong Media Art Festival opened on September 19 and runs through October 6, bringing contemporary visual storytelling to one of the country’s best-known heritage sites.
IAB Tech Lab, the global digital advertising technical standards-setting body, announced the availability of its Programmatic Standard Practices, for public comment. The inaugural work from the Programmatic Governance Council establishes shared business rules, norms, and principles intended to improve market efficiency and advertising effectiveness, reduce unnecessary transaction costs, and increase
VAST Expands New Zealand OOH Network Through Regional Reach and Programmatic GrowthVAST Billboards (VAST) is strengthening its position in New Zealand’s out-of-home advertising market by focusing on regional cities, suburban corridors and strategically selected locations rather than competing with larger operators purely on scale. The Christchurch-based, New Zealand-owned company
Ocean Outdoor Group is expanding its international Out-of-Home advertising business through a new partnership with Cityz Media in France. The partnership will cover 38 premium shopping centres operated by Klépierre, one of Europe’s leading shopping centre companies. The locations include major retail destinations such as Créteil Soleil and Val
JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that Wall GmbH, a subsidiary of JCDecaux, has been awarded the exclusive advertising contract for the 2m² format in Düsseldorf, the state capital of Germany's largest federal state, North Rhine-Westphalia, following a competitive tender process. The contract
