OOH World Report in Englsih
The OMA is proud to sponsor the AWARD Awards, which were celebrated in a ceremony at Sydney Town Hall in August. Bear Meets Eagle on Fire was named Agency of the Year, McCann took Agency Network of the Year, and The Sweetshop was named Production Company of the Year, while
Innocean Links TMAP Navigation with Digital Out of Home Advertising
E-ink displays are moving closer to commercial use in advertising, as major display makers introduce new products that combine low power use, thin designs and high-quality images. A wide range of e-ink advertising products was shown at K-Display 2026, held at COEX in Seoul from July 22 to 24. The
OOH Revenue Surges 10.7% to $3.16 Billion as Digital, Technology and Live Events Fuel Growth
BloomingTerraBloomingTerraA giant 11-meter dinosaur installation has appeared above a building in Seongsu, Seoul, demonstrating how Out-of-Home advertising is increasingly moving beyond conventional wallscapes into large-scale experiential formats. Korean OOH media company BloomingTerra delivered the campaign in collaboration with Warner Bros. Korea. The installation features an oversized dinosaur foot extending across
DeepIntent, the leading healthcare demand-side platform (DSP), today announced a partnership with Vistar Media, the leading provider of technology solutions for digital out-of-home (DOOH), bringing Vistar's premium inventory directly into the DeepIntent DSP. The partnership enables healthcare marketers to reach patients and providers through one of advertising's fastest-growing channels, while
Kakao Mobility is also expanding into Out-of-Home (OOH) advertising, including digital media installations at Seoul Station. The company is also a member of the World Out of Home Organization (WOO), reflecting its growing presence in the global OOH industry.
Printing Limitless is making professional outdoor advertising more accessible to businesses, organizations, event planners, and marketers through its extensive range of high-quality custom banner printing solutions. Designed for businesses looking to increase visibility without the complexity or expense associated with traditional advertising formats, Printing Limitless offers custom banners in a
Generation Partners announced the sale of its majority ownership position in Captivate Holdings LLC ("Captivate" or the "Company"), the leading operator of digital video elevator and lobby advertising in North America, to National CineMedia, Inc. ("NCM") (NASDAQ: NCMI), the largest cinema advertising platform in the U.S. Founded in 1997,
Record Second Quarter Revenue and Improved Outlook as Company Continues Transformation
Following the success of their landmark national collaboration, digital art platform Sedition and oOh!media have renewed their partnership, continuing to bring world-class digital art into public spaces across Australia. During its inaugural year, the programme transformed oOh!’s premium digital screens across rail stations, universities, office buildings and retail
Airwallex is bringing live foreign exchange data into Out of Home (OOH) advertising through a first-of-its-kind campaign with oOh!media and Accenture Song, demonstrating how real-time financial data can create more relevant experiences for globally operating businesses. Powered by Airwallex’s FX infrastructure and Forex API, the campaign streams live
