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세계 옥외광고 뉴스ㅣ세계옥외광고협회 한국 공식 사이트ㅣ뉴스레터 옥뉴스

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OOH World Report in Englsih

무료 VIOOH partners with Starlite Media to expand programmatic DOOH reach across US retail destinations
PRESS

VIOOH partners with Starlite Media to expand programmatic DOOH reach across US retail destinations

VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with with Starlite Media, bringing its digital out-of-home inventory across US shopping destinations to advertisers through VIOOH. This partnership enables programmatic access to more than 800 digital screens across 70+ DMAs nationwide, delivering over

by김지현
무료 World Aviation Conference 2026 Highlights the Changing Role of Airports
PRESS

World Aviation Conference 2026 Highlights the Changing Role of Airports

Kim Bum-ho, Acting President of Incheon International Airport Corporation, delivers the opening remarks at the opening ceremony.The World Aviation Conference 2026 highlighted how airports are moving beyond their traditional role as transport hubs. Across five key sessions, airport leaders and industry experts discussed artificial intelligence, passenger experience, aviation security,

by이현
무료 Ralph Lauren Uses T1 and T2 Arrival Media Walls to Reach International Travelers
PRESS

Ralph Lauren Uses T1 and T2 Arrival Media Walls to Reach International Travelers

Incheon International Airport T1 CoucourseRalph Lauren is bringing its distinctive vision of timeless American luxury to Seoul Incheon International Airport. The campaign combines classic tailoring, rich autumn tones and a relaxed outdoor lifestyle inspired by nature, reflecting the brand’s signature balance of heritage and contemporary sophistication. Cinematic fashion imagery

by이지오
무료 ZIMMERMANN Unveils its Fall 2026 Collection on Parisian Billboard
PRESS

ZIMMERMANN Unveils its Fall 2026 Collection on Parisian Billboard

Following the June debut of Australian luxury brand ZIMMERMANN's first out-of-home campaign in Paris, this September, the campaign will be unveiled at 10 rue Royale, between Place de la Concorde and Place de la Madeleine. A significant step in establishing Paris as the brand's second home to Sydney. ZIMMERMANN FALL

by김지현