JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that JCDecaux Artvertising, a benchmark in outdoor scenography and large-format communication in urban environments, has been selected by the Centre Pompidou to complement its iconic building with advertising and artistic installations throughout its renovation. Brands will become
South Korean DOOH platform trials target bus shelter advertising in Vietnam and retail screen management in Australia.
A fleet of 2,000 drones recreated Marvel superheroes above Ttukseom Hangang Park in Seoul on October 31, 2026, during the 2026 Hangang Drone Light Show – Marvel Special. Photo: Seoul City YouTubeSeoul's autumn night sky became a giant canvas for Marvel superheroes as 2,000 drones illuminated the Han River
Swiss outdoor advertising company APG|SGA and regional media group ESH Médias have announced a strategic partnership aimed at integrating out-of-home (OOH) advertising with traditional print and digital media across French-speaking Switzerland. Announced on August 13, 2026, the agreement will take effect on January 1, 2027, allowing Impactmedias, ESH Médias'
Digital Out-of-Home (DOOH) advertising has reached a critical inflection point, stepping out from the shadows of legacy media planning to demand a central position in omnichannel marketing strategies. According to a report released by the Interactive Advertising Bureau (IAB) in October 2026 titled "Getting Digital Out-of-Home on the Media Plan,
How a £2m partnership and 350+ Living Roofs are reshaping bus shelters for people, brands and wildlife
Source: Clear Channel OutdoorClear Channel Outdoor (CCO) has renewed and expanded its advertising partnership with Northwest Florida Beaches International Airport (ECP), marking more than two decades of cooperation as the airport prepares for a major terminal expansion and modernization project. Announced on October 27, the agreement follows a competitive selection
Korea OOH Center is launching a public-service campaign to showcase regional attractions on large digital out-of-home (DOOH) screens along Seoul’s Olympic Expressway, giving local governments free access to a prominent urban advertising platform.
Absen White Paper Highlights Energy Savings and Lifetime Costs of Outdoor LED Displays
7 Digital Media Poles Brought Self-Expression to the Streets of Seoul
LG Electronics showcases its innovative 3D DOOH campaign across major landmarks in Seoul, South Korea.
South Korean Giant technology company Naver is expanding its digital out-of-home (DOOH) advertising strategy to promote K-pop artists, connecting nationwide digital screens with its online platforms to reach younger fans and strengthen audience engagement. The company outlined its entertainment-focused advertising strategy at Naver Entertainment Day 2026, held at its headquarters
