OOH World Report in Englsih
Luxury beauty brand Lancôme has launched a new digital out of home (DOOH) campaign at Seoul Incheon International Airport, leveraging a strategically positioned large format digital screen to reach affluent international travelers. The campaign features Lancôme’s Génifique Ultimate serum, displayed through a striking creative execution that highlights the product’
The global market for In-Flight Retail and Advertising was estimated at US$3.4 Billion in 2025 and is projected to reach US$5.9 Billion by 2032, growing at a CAGR of 8.2% from 2025 to 2032. This comprehensive report provides an in-depth analysis of market trends, drivers,
Global air transport has officially moved beyond its post-pandemic recovery phase and entered a new era of long-term expansion, according to the latest Airports Council International (ACI) World Airport Traffic Forecasts 2025–2054 report. Breakdown of 2025 aviation passenger volume region.ACI forecasts that global passenger traffic will reach 9.
Canada’s largest and most diversified out-of-home (OOH) advertising company PATTISON Outdoor has launched PULSE by PATTISON, a revolutionary advancement in OOH planning. As industry leaders in transit and airport advertising, PATTISON has long connected brands and consumers at critical moments of movement. Now with the introduction of PULSE, planners
A decade after its founding, SLM reflects on its evolution from a direct mail startup to a performance-driven omnichannel marketing platform with 2B in lifetime mail volume
Investment Positions EDM to Bridge Indoor and Outdoor Digital Advertising Markets
New "The Game Is Ours" campaign film and multi-platform activations spotlight a global mission as part of the Dove Self-Esteem Project to keep girls playing the sports they love Dove The Game Is Ours FIFA World Cup 2026™
Technology spending surges 139%, digital OOH grows 12.9%, and the industry records its 20th consecutive quarter of growth
The Global OOH Audience Measurement Guidelines 2.0 are the World Out of Home Organization’s framework for measuring out-of-home audiences with the rigour and transparency advertisers expect. Published in June 2026, this second edition draws on the work of twenty-two national measurement bodies from five continents — double the number
MAD STARS, the international marketing and advertising festival held annually in Busan, South Korea, has issued its final call for entries for the 2026 awards, with worldwide submissions closing on June 15. This is the final opportunity for entrants to submit their work for this year’s competition, with no
Outsmart, the trade body for the Out of Home (OOH) advertising industry reports OOH advertising revenues for the first quarter of 2026 total £341.2m, an increase of +15% compared to the same period last year. The figures, collated by PwC, reveal that Digital OOH revenue grew +17.6% and
This is the first large-scale deployment of ZeroToOne.AI's Large Behavioral Model through GroundTruth's enterprise and SMB customer base, bringing true behavioral prediction to advertising.
