Students Help Educate on the Dangers of Distracted Driving Through the 2026 Project Yellow Light Competition
Students nationwide awarded scholarships for their winning TV, radio and billboard ads on Project Yellow Light's 15th anniversary
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OOH World Report in Englsih
Big Happy Launches Dynamic Creative Optimization for 3D DOOH
Big Happy, the creative-first, performance-powered adtech platform, today announced the launch of Dynamic Creative Optimization (DCO) capabilities for 3D digital-out-of-home (DOOH) advertising. The new solution automatically transforms 3D DOOH campaigns based on signals such as weather, location, and live environmental conditions, helping brands deliver more relevant messaging and drive stronger
Doceree Unveils Trigger DOOH, Bringing True Addressability to Healthcare Out-of-Home Advertising for the First Time
Doceree, the world's first AI-powered operating system for healthcare marketing, today unveiled — from the Cannes Lions International Festival of Creativity in Cannes, France — Trigger DOOH, a breakthrough product that brings true addressability to digital out-of-home (DOOH) advertising in healthcare for the first time. Trigger DOOH activates campaigns based on real-world
VitaNet Demonstrates How Physical Spaces Can Become Measurable Digital Ad Inventory
VitaNet, Inc., a proximity-based mobile engagement technology company, today announced statistically significant retail comparison results validating a fundamental shift in how physical locations can be measured and monetized as digital advertising inventory. Conceptual illustration: AccuNotify™ turns real-world locations into measurable digital ad inventory by delivering proximity-triggered mobile engagement at the
Lancôme Takes Over Seoul Incheon Airport with a Landmark DOOH
Lancôme (Lancôme) has launched a high-impact airport advertising campaign for its new Rénergie Collagen Lift-XTEND Cream, leveraging large-format digital displays strategically positioned across Incheon International Airport’s Terminal 1 and Terminal 2. The campaign showcases the product’s signature purple jar on premium digital screens located throughout key passenger zones,
The Canadian Out-of-Home Awards Announce Adam Butterworth as 2026 Merit Award Recipient
Adam Butterworth has been named the recipient of the 2026 Merit Award, one of the Canadian out-of-home (OOH) industry's highest individual honours, recognizing his outstanding contributions to both the Canadian and global OOH advertising sectors. The award was selected through a vote of past Merit Award recipients, the Board of
Low Fines, High Rewards: Seoul's Giant Building Ads Expose Regulatory Gap
A massive advertising wrap covering the exterior of a prominent financial institution's headquarters in central Seoul has once again highlighted concerns over the enforcement of South Korea's outdoor advertising regulations. The giant display, promoting a digital financial platform, dominates the city's skyline and delivers substantial brand visibility. However, critics argue
Snapchat and OUTFRONT Media Launch 'Crowd Created' Live AR Spectacle in Times Square on June 18
OUTFRONT Media, one of the largest and most-trusted IRL media companies in the U.S., and Snapchat have partnered to launch "Crowd Created." It debuts today with HBO Max as the launch partner to bring Season 3 of HBO Original series House of the Dragon to life ahead of its
i-media and VIOOH partnership opens motorway network to programmatic buys
i-mediai-media has integrated with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, opening its exclusive network of 1,000+ full-motion motorway service area screens to advertisers. This means for media buyers already working programmatically across digital channels, i-media's inventory can now sit within those same workflows without additional
K-Pop Group izna Expands China Presence with Large-Scale OOH Campaign Across Major Cities
In China, izna has rolled out a large-scale offline marketing campaign in collaboration with QQ Music, one of the country’s leading music streaming platforms operated by Tencent Music Entertainment.
VivaTech 2026: JCDecaux unveils “Le Bus Shelter” and the groundbreaking digital experience “Unlimited DOOH”
For the tenth edition of VivaTech, held from 17 to 20 June 2026 in Paris, JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, will present a series of innovations, illustrating its vision of a medium that gives back to communities, serving a connected and sustainable city.
1,292.3m² Shinsegae Square to Broadcast Korea’s World Cup Matches Live in Downtown Seoul
Photo courtesy of Shinsegae Department Store.Shinsegae Department Store will transform downtown Seoul into a large-scale fan zone by broadcasting Korea’s FIFA World Cup matches live on its giant media facade, Shinsegae Square, located on the exterior of its flagship store in Myeong-dong. The company announced that it will