OOH World Report in Englsih
Estée Lauder announces the launch of Glimmer, a new prestige fragrance created for a new generation of consumers. An amber floral fragrance with a gourmand twist, Glimmer transforms the power of everyday "glimmers” - small moments of joy, hope, and connection - into a sensorial fragrance experience designed to inspire
Seoul Incheon International Airport, Terminal 2Samsung Electronics has launched a high-profile global marketing campaign to support the debut of its latest foldable smartphones, the Galaxy Z Fold8 Ultra and Galaxy Z Fold8. In South Korea, the campaign combines premium airport media with high-frequency transit advertising to maximize nationwide brand visibility.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the "Company") today reported financial results for the quarter ended June 30, 2026. Pending Take-Private Merger: On February 9, 2026, the Company entered into a definitive agreement (the "Merger Agreement") to be acquired by an investor consortium comprised of affiliates and/or certain
Spider-Man made a spectacular entrance at Seoul’s Jamsil Baseball Stadium, delivering a ceremonial first pitch that delighted thousands of fans and demonstrated the growing marketing power of live sports entertainment. The appearance, staged to promote the latest Spider-Man film, transformed the stadium into an immersive brand experience where entertainment,
The Backpackster, the world's first human powered, out of home media network, today announced its partnership with Monogoto, a leading provider of cloud based cellular connectivity, to power its growing fleet of intelligent advertising backpacks across the globe. The partnership provides The Backpackster with scalable, reliable and borderless cellular connectivity,
Legendary Jets' icon Bart Scott hosted the partnership unveiling with a "Back to Football" campaign event, debuting OUTFRONT as the exclusive IRL media partner to Jets advertisers
Ocean Outdoor UK has retained the rights to manage CWG’s Digital Out Of Home (DOOH) network in London following a competitive tender. The announcement extends a successful 15-year commercial partnership. Canary Wharf has evolved into a vibrant mixed-use district with a host of prime retail, office, residential and leisure
Pikasso Jordan, a leading Out-of-Home media company, is proud to announce that it has selected IPSOS, a world leading market research company, to deploy its proprietary audience measurement platform, Streach, across its roadside inventory in Jordan. With this milestone, Pikasso becomes the first media owner in Jordan to introduce real-time
The worldwide popularity of Korean dramas continues to accelerate, driven by Netflix’s investment in original content and its ability to deliver Korean storytelling to audiences across the globe. To reinforce that momentum, Netflix has expanded its marketing presence at Incheon International Airport, using premium digital out-of-home (DOOH) media to
Newcastle-based train operator Lumo is supporting more Pride events than ever this year, including Newcastle Pride this weekend with an Out of Home showcase. The outdoor screen space was donated by Ocean. It follows the launch of a train earlier this month featuring many of the LGBTQ+ organisations Lumo supports
Grocery TV, the leading in-store retail media platform, today announced a partnership with Esri to enhance Grocery TV's behavioral and psychographic targeting across its national retailer-owned network of 6,700+ stores. Through Esri's Market Potential dataset, the platform now incorporates over 3,500 audience attributes spanning categories like automotive, finance,
Dr. AltheaAs South Korea’s summer heat intensifies, cosmetics brands are increasingly turning to Seoul’s city bus network to strengthen consumer engagement during the peak skincare season. Demand for sunscreens, cooling skincare products, and soothing cosmetics typically rises as prolonged heatwaves and strong UV exposure affect consumers’ daily routines.
