OOH World Report in Englsih
OUTFRONT Media, one of the largest and most-trusted IRL media companies in the U.S., and Snapchat have partnered to launch "Crowd Created." It debuts today with HBO Max as the launch partner to bring Season 3 of HBO Original series House of the Dragon to life ahead of its
i-mediai-media has integrated with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, opening its exclusive network of 1,000+ full-motion motorway service area screens to advertisers. This means for media buyers already working programmatically across digital channels, i-media's inventory can now sit within those same workflows without additional
In China, izna has rolled out a large-scale offline marketing campaign in collaboration with QQ Music, one of the country’s leading music streaming platforms operated by Tencent Music Entertainment.
For the tenth edition of VivaTech, held from 17 to 20 June 2026 in Paris, JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, will present a series of innovations, illustrating its vision of a medium that gives back to communities, serving a connected and sustainable city.
Photo courtesy of Shinsegae Department Store.Shinsegae Department Store will transform downtown Seoul into a large-scale fan zone by broadcasting Korea’s FIFA World Cup matches live on its giant media facade, Shinsegae Square, located on the exterior of its flagship store in Myeong-dong. The company announced that it will
TRICSeokguram Grotto, one of Korea’s most treasured cultural landmarks, has been brought to life in the heart of Seoul through a spectacular digital heritage project. Located on Mount Toham in Gyeongju, Seokguram is an 8th-century Buddhist grotto built during the Silla Kingdom and is renowned for its magnificent granite
Co‑op has announced the launch of a new national advertising proposition – Co-op Media Network Out of Home – marking the retailer’s formal entry, as a standalone media owner, into the UK Digital Out of Home (DOOH) market. The landmark move from the UK’s leading convenience retailer places the
Chanel has launched a major digital out-of-home campaign at Incheon International Airport to promote its latest fragrance, BLEU DE CHANEL L’EXCLUSIF, targeting international travelers through some of the airport’s most prestigious advertising assets. The campaign spans several of Incheon Airport’s flagship digital media platforms, including the Giant
From left to right: Eileen Flynn, Chief Strategy Officer, Archrival; Andrea Isaac, Managing Partner, Havas Play North America; Greg James, CEO, Havas Media Network North America; Ben Harms, Chief Growth Officer, Archrival; and Clint Runge, CEO & Founder, Archrival.Havas has acquired a majority stake in Archrival, a U.S.
As competition intensifies among integrated resort destinations across Asia, airport advertising has become a strategic tool for reaching high-value international travelers at the very moment they are preparing to travel. Two notable examples are Inspire Entertainment Resort in Korea and Solaire Resort in the Philippines, both of which have invested
IRIS Optronics, a pioneer in full-color Cholesteric Liquid Crystal Display (ChLCD) technology, today announced that it has been honored with the 2026 Digital Signage Award, presented by the Digital Signage Consortium (DSC) of Japan. IRIS Optronics received the 2026 Japan DSA. (Left_Yasuji Eguchi, DSC Managing Director; Right_ Chairman &
Louis Vuitton has reopened its boutique at Incheon International Airport Terminal 2 following a major renovation, reinforcing the airport’s position as one of Asia’s leading luxury shopping destinations. The centerpiece of the refurbishment is the introduction of a Louis Vuitton duplex store at Seoul Incheon International Airport Terminal
