DPAA Announces Initial Speakers for 14th Annual Video Everywhere Summit, With the Theme of "Real Connections"
Former White House Communications Director and SkyBridge Founder Anthony Scaramucci to Take the Stage on October 13, 2026, in NYC
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OOH World Report in Englsih
Vistar Media and FatTail Partner to integrate DOOH booking in AdBook
FatTail, a leading provider of enterprise advertising management solutions and part of Chartbeat Inc., today announced a strategic integration between its AdBook platform and Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, and part of T-Mobile Advertising Solutions. This partnership allows media owners to plan,
Singapore Ready to Welcome Global Airport Leaders as Asia Invests in Aviation Growth
With Asia a key engine of global aviation growth, airport leaders, government officials and technology specialists will gather in Singapore next month for the inaugural Passenger Terminal Expo Asia (PTE Asia), taking place on 23–24 September 2026 at Sands Expo & Convention Centre. Ms Sun Xueling, Senior Minister of
CJ CGV Upgrades Seoul’s K-Pop Live Screen to 12K Resolution
K-pop live media art, renewed in stunning 12K resolution, is being showcased.CJ CGV has upgraded its large Digital Out of Home screen, K-Pop Live, in Seoul’s Samseong-dong district, introducing a 12K ultra-high-resolution display designed to improve visual quality and strengthen the site’s role as a landmark media
Vertical Is the Future of Outdoor Advertising, Says Sky Blue Group Chairman
Our industry spent decades perfecting the horizontal canvas. The audience has moved on. It is time we do too.
OMA Congratulates AWARD Awards winners20 August 2026
The OMA is proud to sponsor the AWARD Awards, which were celebrated in a ceremony at Sydney Town Hall in August. Bear Meets Eagle on Fire was named Agency of the Year, McCann took Agency Network of the Year, and The Sweetshop was named Production Company of the Year, while
From Navigation Screens to Street Billboards, A New Out of Home Advertising Model
Innocean Links TMAP Navigation with Digital Out of Home Advertising
E-Ink Advertising Displays Gain Ground as Korea Explores a New Out of Home Screens
E-ink displays are moving closer to commercial use in advertising, as major display makers introduce new products that combine low power use, thin designs and high-quality images. A wide range of e-ink advertising products was shown at K-Display 2026, held at COEX in Seoul from July 22 to 24. The
From Coca-Cola to OpenAI, Brands Are Betting Bigger on OOH
OOH Revenue Surges 10.7% to $3.16 Billion as Digital, Technology and Live Events Fuel Growth
11-Meter Dinosaur Turns Seoul’s Seongsu Into an Experiential OOH Stage
BloomingTerraBloomingTerraA giant 11-meter dinosaur installation has appeared above a building in Seongsu, Seoul, demonstrating how Out-of-Home advertising is increasingly moving beyond conventional wallscapes into large-scale experiential formats. Korean OOH media company BloomingTerra delivered the campaign in collaboration with Warner Bros. Korea. The installation features an oversized dinosaur foot extending across
DeepIntent Expands Inventory Marketplace with Vistar Media Partnership, Bringing Premium Digital Out-of-Home Inventory to Healthcare Marketers
DeepIntent, the leading healthcare demand-side platform (DSP), today announced a partnership with Vistar Media, the leading provider of technology solutions for digital out-of-home (DOOH), bringing Vistar's premium inventory directly into the DeepIntent DSP. The partnership enables healthcare marketers to reach patients and providers through one of advertising's fastest-growing channels, while
From Mobility to Media: Kakao Mobility Eyes US Market With $1 Billion Listing
Kakao Mobility is also expanding into Out-of-Home (OOH) advertising, including digital media installations at Seoul Station. The company is also a member of the World Out of Home Organization (WOO), reflecting its growing presence in the global OOH industry.