US OOH Hits New First Quarter High as Revenue Reaches $2.12 Billion Driven by Digital Growth and AI Brands
Technology spending surges 139%, digital OOH grows 12.9%, and the industry records its 20th consecutive quarter of growth
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OOH World Report in Englsih
Global OOH Audience Measurement Guidelines 2026
The Global OOH Audience Measurement Guidelines 2.0 are the World Out of Home Organization’s framework for measuring out-of-home audiences with the rigour and transparency advertisers expect. Published in June 2026, this second edition draws on the work of twenty-two national measurement bodies from five continents — double the number
MAD STARS 2026 Issues Final Call for Entries as June 15 Deadline Approaches
MAD STARS, the international marketing and advertising festival held annually in Busan, South Korea, has issued its final call for entries for the 2026 awards, with worldwide submissions closing on June 15. This is the final opportunity for entrants to submit their work for this year’s competition, with no
UK Out of Home Advertising Reports +15% Growth in Revenues in Q1 2026
Outsmart, the trade body for the Out of Home (OOH) advertising industry reports OOH advertising revenues for the first quarter of 2026 total £341.2m, an increase of +15% compared to the same period last year. The figures, collated by PwC, reveal that Digital OOH revenue grew +17.6% and
ZeroToOne.AI Deploys its Large Behavioral Model at Advertising Scale Through GroundTruth, Launching Dynamic Intent Prediction Audiences
This is the first large-scale deployment of ZeroToOne.AI's Large Behavioral Model through GroundTruth's enterprise and SMB customer base, bringing true behavioral prediction to advertising.
Centennial Secures Multi-Million Dollar DOOH Media Deal with Lamar at MainPlace Mall
Centennial, powered by Lincoln, ("Centennial"), a national retail real estate owner and operator, today announced the execution of a landmark multi-million-dollar agreement with Lamar Advertising Company at MainPlace in Santa Ana. Subject to final permitting, the deal transforms existing on-site digital signage into high-impact, revenue-generating, off-premise advertising billboards, marking a
Korean trot singer Kim So Yeon’s 3D Billboard Campaign signals New Role for OOH Media Owners in Entertainment Marketing
Fan Club SoyeonseongchwiThe 3D billboard campaign celebrating South Korean trot singer Kim So Yeon is more than a fan driven birthday tribute. It reflects a broader transformation taking place in the Out of Home industry in South Korea, where Newspaper OOH media owners are evolving from advertising platforms into active
OAAA at Cannes 2026
Each year, Cannes Lions International Festival of Creativity brings together the global advertising and marketing community to celebrate the industry’s most innovative work and shape the future of media, creativity, technology, and brand storytelling. As the Festival continues to evolve, out of home is playing an increasingly important role
Electrolit® Unveils "Made for This" Campaign Featuring Soccer Star Timothy Weah Ahead of the Sport's Summer Tournament
As anticipation builds for the summer's standout international soccer competition, Electrolit®, the number one rapid hydration beverage, reveals its "Made for This" national campaign featuring U.S. team player and Electrolit athlete Timothy Weah following his official roster selection. Electrolit® Unveils “Made for This” Campaign Featuring Soccer Star Timothy Weah
“Who is Actually Watching?” P2ACH AI Revolutionizes Out-of-Home Advertising with Precision AI Analytics
Integrating Vision AI and WiFi Sensor Technology to Bridge the Gap Between Foot Traffic and True Ad Engagement
OUTFRONT Launches Inaugural Advertising & Experiential Program at Historic Los Angeles Union Station
OUTFRONT Media, one of the largest and most-trusted IRL media companies in the U.S., today announced the launch of its inaugural advertising and experiential program at Los Angeles Union Station, one of the city's most recognizable destinations. This milestone marks the first time the landmark transportation hub has introduced
DPAA Announces Details of Cannes Lions Curated Experience for 2026 Fast-Growing OOH Media Meets SeniorGlobal Marketing Leaders from Mastercard, LinkedIn, VISA, Kimberly-Clark, and More
DPAA, the global trade marketing association driving the growth and digitization of out-of-home media, announced details today for its members-only Cannes Curated Experience, which takes place during the Cannes Lions International Festival of Creativity, June 22 – 26, 2026. Highlights include: Monday night’s member event is the DPAA Cannes Kickoff