RAISE A GUINNESS, "THE WORLD'S CUP," TO SOCCER FANS EVERYWHERE THIS SUMMER
Guinness celebrates the rituals, pubs and shared moments that make soccer more than a game, reimagining a classic Guinness ad from the 1990s, "The world's cup"
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OOH World Report in Englsih
Korea OOH Association Partners With Hanyang University ERICA to Strengthen OOH Education and Internships
Korea OOH Association and Hanyang University ERICA and have signed a memorandum of understanding aimed at strengthening cooperation between academia and the Out of Home advertising industry and cultivating the next generation of industry professionals.
Robot.com Launches R-ads, Redefining Out-of-Home Advertising With Its Autonomous Robot Media Network
Robot.com, the company putting robots to work in the real world, today announced the launch of its next-generation R-ads, the smart advertising platform turning autonomous robots into a measurable, scalable out-of-home media network. This launch follows a breakout run of more than 100 brand activations across 20+ countries — spanning
Pointr Doubles Down on Healthcare with the Purple Maps Acquisition
Following its Epic MyChart launch, Pointr acquires Purple's indoor navigation business in a move to establish clear market leadership in hospital wayfinding
Seoul Incheon Airport Launches World’s First Autonomous Self Check In Robots at Incheon Airport
Incheon International Airport Corporation (IIAC)Incheon International Airport Corporation (IIAC), referred to globally as Seoul Incheon International Airport, has introduced a new generation of autonomous airport service robots, including the world’s first commercially operated self check in robot, as part of its strategy to strengthen its position as a
Perion Reports First Quarter 2026 Results
Perion Network Ltd. (NASDAQ and TASE: PERI), an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, today reported its financial results for the first quarter ended March 31, 2026. “During the quarter, we continued to advance the Perion One platform and our Outmax AI
Seoul Incheon Airport Generates 123 Trillion Won in Korean Economic Output
Seoul Incheon International Airport generated an estimated 123 trillion won in total production inducement effects in 2024, up 18 percent from a year earlier, according to Incheon International Airport Corporation. The airport also created about 51 trillion won in value added effects and supported around 660,000 jobs, underscoring its
May's Superpowers of OOH creative is OUT SHINE
Outsmart launched The Superpowers of Out of Home. This industry promoting campaign, developed in conjunction with IPA Outdoor group members, sees creatives appearing on digital screens in relevant B2B locations across the country. Designed to showcase the unique ability of OOH to build brands, drive search, conversation, attention and reach
TFWA Asia Pacific 2026 Draws Record Airport Participation as Travel Retail Expands Across Asia
TFWA reported strong business momentum at the 2026 TFWA Asia Pacific Exhibition & Conference in Singapore, highlighting growing confidence in the Asia Pacific travel retail market and rising collaboration among airports, retailers, luxury brands and industry partners. According to TFWA, this year’s ONE2ONE programme facilitated 955 pre scheduled business
Ocean Outdoor UK launches Ocean Portal
Ocean Outdoor UK enters a new era in Digital Out of Home with Ocean® Portal, a new format which redefines how brands show up in the real world. Developed by Ocean Studio and Ocean Labs, the Portal transforms high-footfall indoor environments into immersive, walk-in experiences, placing audiences at the centre
Korea OOH Advertising Center host AI and Public Content Strategies at 2026 Research Forum
The Korea OOH Advertising Center, a public organization supporting policy development and industry advancement for Korea’s OOH sector, hosted the “2026 First OOH Advertising Research Forum” at the Local Finance Hall in Seoul, bringing together industry experts, academics, and public officials to discuss content strategies for the digital era
i-media appoints WPP’s Nick Slaymaker as Chief Growth Officer to drive strategic expansion
i-media, the UK's leading motorway DOOH network, today announces the appointment of Nick Slaymaker to the newly created role of Chief Growth Officer. Nick joins i-media following a 19-year tenure at WPP, where he held several high-profile leadership positions, including Investment Leader at GroupM, Chief Investment Officer at MediaCom Global