OOH World Report in Englsih
Airwallex is bringing live foreign exchange data into Out of Home (OOH) advertising through a first-of-its-kind campaign with oOh!media and Accenture Song, demonstrating how real-time financial data can create more relevant experiences for globally operating businesses. Powered by Airwallex’s FX infrastructure and Forex API, the campaign streams live
credit: Alvaro PoloAtlético de Madrid, the Spanish La Liga football club, selected one of Seoul’s most prominent digital out-of-home landmarks to introduce the signing of Kang In Lee to Korean fans, placing the Korean football star on the massive LUXX screen in Gwanghwamun at the same moment the transfer
P2ACH AI, an AI-based Out-of-Home advertising analytics and retail solutions company, has been selected for the second round of the Innovation Premier 1000 program announced by Korea’s financial authorities and relevant ministries. With this selection, P2ACH AI will receive tailored policy finance and non-financial support as a promising small-
oOh!media New Zealand has launched the country’s first LED bus shelter screens, marking the next phase of Christchurch’s Out of Home (OOH) evolution and giving advertisers access to more flexible and higher-impact digital advertising screens. The rollout is now underway, with four LED sites already live and
JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that Wall GmbH, a company that is part of JCDecaux, has been awarded the main advertising contract in Hamburg, Germany’s second-largest city with 1.85 million inhabitants. The award follows a competitive tender process. The advertising
MAD STARS 2026, one of Asia’s largest international events for marketing, advertising and digital content, will take place in Busan from August 26 to 28, bringing together global industry leaders to discuss how AI, creativity and culture are changing marketing. Under the theme “AMPLIFY,” this year’s conference will
South Korea’s mobile LED advertising market is facing growing scrutiny as local governments step up enforcement against vehicles operating outside existing outdoor advertising regulations. Against this backdrop, AI solutions OOH company 'addd' is positioning its City Pink platform as a legally approved alternative for K-pop fandom advertising and corporate
Seoul Incheon International Airport’s rise to the world’s No. 1 airport for international passenger traffic in the first half of 2026 is more than an aviation milestone. For the advertising industry, it also highlights the growing value of airports as global platforms connecting brands with international audiences. According
Seoul-based digital design company d’strict has introduced “Chameleon: Space in Color,” a digital out-of-home (DOOH) media art showcase combining artificial intelligence with anamorphic visual technology. The project presents LED.ART, d’strict’s media art content platform, as a system capable of adapting artworks to different physical environments. Inspired
Lotte Ranks No. 6, Shinsegae No. 9 and Hyundai No. 15
Strategic partnership combines interactive wayfinding, premium digital media, and property digitization to create seamless visitor experiences and unlock new revenue opportunities across North America.
Estée Lauder announces the launch of Glimmer, a new prestige fragrance created for a new generation of consumers. An amber floral fragrance with a gourmand twist, Glimmer transforms the power of everyday "glimmers” - small moments of joy, hope, and connection - into a sensorial fragrance experience designed to inspire
