OOH World Report in Englsih
The worldwide popularity of Korean dramas continues to accelerate, driven by Netflix’s investment in original content and its ability to deliver Korean storytelling to audiences across the globe. To reinforce that momentum, Netflix has expanded its marketing presence at Incheon International Airport, using premium digital out-of-home (DOOH) media to
Newcastle-based train operator Lumo is supporting more Pride events than ever this year, including Newcastle Pride this weekend with an Out of Home showcase. The outdoor screen space was donated by Ocean. It follows the launch of a train earlier this month featuring many of the LGBTQ+ organisations Lumo supports
Grocery TV, the leading in-store retail media platform, today announced a partnership with Esri to enhance Grocery TV's behavioral and psychographic targeting across its national retailer-owned network of 6,700+ stores. Through Esri's Market Potential dataset, the platform now incorporates over 3,500 audience attributes spanning categories like automotive, finance,
Dr. AltheaAs South Korea’s summer heat intensifies, cosmetics brands are increasingly turning to Seoul’s city bus network to strengthen consumer engagement during the peak skincare season. Demand for sunscreens, cooling skincare products, and soothing cosmetics typically rises as prolonged heatwaves and strong UV exposure affect consumers’ daily routines.
Adgile Media Group, the category leader in truck-side advertising and the largest tech-enabled final-mile delivery media network in the U.S., shared takeaways from "Out of Home: Building Brands in the Real World," a panel discussion hosted by Adgile Founder Tom Shea at Shopify's retail space in SoHo. The June
The Alabama Gulf Coast Zoo has transformed a traditional billboard into a striking three-dimensional spectacle, using an oversized inflatable snake to create one of the latest examples of experiential Out of Home (OOH) advertising in the United States. Installed on a Lamar Advertising Company billboard near Mobile–Gulf Shores, Alabama,
인천국제공항이 글로벌 자동차 브랜드들의 핵심 마케팅 무대로 자리매김하고 있다. 글로벌 비즈니스 리더와 고소득층 여행객이 집중되는 공간이라는 특성을 앞세워 신차와 브랜드 이미지를 효과적으로 알릴 수 있는 프리미엄 광고 플랫폼으로 주목받고 있다. 아우디는 최근 인천공항 제1 여객터미널 입국객 동선을 중심으로 브랜드 캠페인을 선보였다. 입국장 수하물 인도장 상단의 웰컴미디어(4면)와 캐러셀 네트워크(
Singapore-based out-of-home (OOH) media owner Gleamedia is accelerating its digital transformation through an expanded partnership with Broadsign, a global provider of digital signage and out-of-home advertising software. The collaboration enables Gleamedia to strengthen its Programmatic Digital Out-of-Home (PDOOH) capabilities, allowing advertisers to execute smarter, automated, and data-driven campaigns across the
Motion Cube Brings Immersive 3D OOH Closer to Consumers
The Out of Home (OOH) industry has continued its strong momentum, recording net media revenue growth of 5.58 per cent in Q2 2026. Revenue for the quarter reached $385 million, up from an adjusted figure of $364 million* during the same period in 2025. Digital Out of Home (DOOH)
The World Out of Home Organization (WOO) Korea hosted WOO Korea Connect 2026, bringing together WOO members and leading outdoor advertising companies to discuss stronger industry collaboration and strategies for engaging with the rapidly evolving global Out of Home (OOH) market. The event was designed to share WOO's latest global
Kakao Mobility is strengthening its position in the future mobility market through new strategic partnerships with Renault Korea and Kia, expanding its software and autonomous driving technologies into next-generation vehicles. From right, Kakao Mobility CEO Ryu Geung-seon and Renault Korea President Nicolas Paris pose for a commemorative photo after signing
