OOH World Report in Englsih
인천국제공항이 글로벌 자동차 브랜드들의 핵심 마케팅 무대로 자리매김하고 있다. 글로벌 비즈니스 리더와 고소득층 여행객이 집중되는 공간이라는 특성을 앞세워 신차와 브랜드 이미지를 효과적으로 알릴 수 있는 프리미엄 광고 플랫폼으로 주목받고 있다. 아우디는 최근 인천공항 제1 여객터미널 입국객 동선을 중심으로 브랜드 캠페인을 선보였다. 입국장 수하물 인도장 상단의 웰컴미디어(4면)와 캐러셀 네트워크(
Singapore-based out-of-home (OOH) media owner Gleamedia is accelerating its digital transformation through an expanded partnership with Broadsign, a global provider of digital signage and out-of-home advertising software. The collaboration enables Gleamedia to strengthen its Programmatic Digital Out-of-Home (PDOOH) capabilities, allowing advertisers to execute smarter, automated, and data-driven campaigns across the
Motion Cube Brings Immersive 3D OOH Closer to Consumers
The Out of Home (OOH) industry has continued its strong momentum, recording net media revenue growth of 5.58 per cent in Q2 2026. Revenue for the quarter reached $385 million, up from an adjusted figure of $364 million* during the same period in 2025. Digital Out of Home (DOOH)
The World Out of Home Organization (WOO) Korea hosted WOO Korea Connect 2026, bringing together WOO members and leading outdoor advertising companies to discuss stronger industry collaboration and strategies for engaging with the rapidly evolving global Out of Home (OOH) market. The event was designed to share WOO's latest global
Kakao Mobility is strengthening its position in the future mobility market through new strategic partnerships with Renault Korea and Kia, expanding its software and autonomous driving technologies into next-generation vehicles. From right, Kakao Mobility CEO Ryu Geung-seon and Renault Korea President Nicolas Paris pose for a commemorative photo after signing
Nationwide Initiative Raises Awareness of Human Trafficking Risks During Major Sporting Events and on World Day Against Trafficking in Persons
Kālo has expanded its outdoor advertising footprint in New Zealand with a new large-format billboard campaign positioned near Wellington Airport, reinforcing the growing role of gateway media in building brand awareness among travelers. The campaign, delivered through QMS New Zealand’s large-format billboard network, features the headline “So Thick You
During the Quarterfinals, Semifinals and Final, Dove Men+Care, in partnership with Getty Images, documented unguarded moments of joy, heartbreak, relief and celebration as fans experienced the highs and lows of the FIFA World Cup™ 2026. Selected portraits will appear across global digital out-of-home and social media, transforming fleeting moments
JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the launch of its programmatic digital Out-of-Home (pDOOH) offering in 9 Latin American markets – Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, the Dominican Republic, Ecuador and Paraguay – reinforcing its commitment to innovation and the digitisation of
P2ACH AI, a South Korean technology company specializing in AI-powered media effectiveness measurement, has received the Startup Award in the "AI-Based Media Effectiveness Analysis Solution" category at the 2026 Korea Leading Company Awards. The recognition marks the company's second consecutive year receiving the honor. The award was presented during the
“With DOOH Video, we are introducing the biggest structural product innovation since the digitization of out-of-home advertising,” says Udo Müller, CEO of Ströer. “We’re not just creating another offering, but an entirely new product category. In the future, out-of-home advertising will be marketed across three distinct segments: OOH, DOOH,
