South Korea Celebrates 'Hangeul', Korean Alphabet, With 2,000 Drones Lighting Up the Night Sky
Hangeul Day Turns Korean Heritage Into an Aerial Spectacle
NEWSROOM
옥외광고 기업과 기관의 주요 발표, 사업 소식, 제휴 및 인사 동향을 전합니다. | Follow OOH company and industry announcements, business developments, partnerships and appointments across the out-of-home sector.
World's Largest Flying Digital Screen Makes NYC Debut with Two Flights and New Byron Allen Media Partnership
HELI-D flew over the Hudson River near Chelsea Piers and the Statue of Liberty during the DPAA Global Video Everywhere Summit, followed by an evening flight showcasing Byron Allen's media content
Global advertising spend surges 11.9% to $1.34trn this year despite consumer caution
Social media ad spend is forecast to rise 21.3% to $394.6bn, with VOD, retail media, search and digital OOH also set for double-digit growth. Tech, travel and automotive will lead sector gains. Global ad spend is forecast to reach $1.46trn in 2027 as growth slows to 8.4%.
Clear Channel Outdoor Digital Billboards Display Art by Afterschool Student From Coast to Coast This Month for Lights On Afterschool
The Afterschool Alliance is joining Clear Channel Outdoor (NYSE: CCO) for a national visibility campaign that celebrates afterschool programs, featuring artwork created by a 15-year-old afterschool student from Usher's New Look. The student's "Powered by Afterschool" design will run across nearly 2,000 digital billboards in October as part of
Seoul Becomes a Living Canvas as IKEA Brings Design Stories to Landmark DOOH Screens
Image: Screenshot from IKEA Korea’s official YouTube channel.IKEA Korea has transformed some of Seoul’s most prominent digital out-of-home (DOOH) advertising locations into a citywide showcase of its design philosophy. From giant LED billboards in Gwanghwamun to digital screens in Hongdae, synchronized media poles in Gangnam, and subway
Thousands of Drones Transform Seoul’s Night Sky into a Spectacular Aerial Display in South Korea
Seoul Lights Up the Han River with a Dazzling Drone Performance Inspired by Korean Culture
Media Art Brings Korea’s Royal Heritage to Life in a Spectacular Waterfront Performance
Light, Water and Digital Art Transform a 230-Year-Old Royal Dream into a Spectacular Nighttime Experience
Land O'Lakes Brings Modern Images of Rural America to Times Square and Cities Nationwide
Out-of-home activation with Clear Channel Outdoor and newly created content from Getty Images aim to increase authentic representation of rural communities across America
The Agency Partners With Smartify Media to Extend Its Brand Through Premium Digital Out-of-Home Media
Smartify Media (“Smartify”), a premium digital out-of-home (DOOH) and retail media network operating across more than 40 U.S. markets, launched a new partnership with The Agency, the global luxury real estate brokerage founded in Beverly Hills. Through the partnership, select offices of The Agency will join Smartify’s national
Station Seats in South Korea Become a Public Service to Help Older Travellers Bridge the Digital Divide
South Korea’s Gwangmyeong Station turned waiting-room seats into meeting points for older travellers seeking help with online train reservations.
South Korea Turns to Roadside DOOH for Public Safety Campaign in Seoul
The Local Finance Association (LOFA) and the Korean National Police Agency have agreed to use large-format digital out-of-home advertising along Seoul’s Olympic Expressway to promote public safety messages. Jeong Seon-yong, chairman of LOFA, left, and Kim Jong-chul, acting commissioner general of the Korean National Police Agency, pose for a
Samsung Art Store Debuts First-Ever Cinematic Collection for Samsung TVs
Samsung Art Store1 has announced its first-ever cinematic collection, featuring 38 stills from acclaimed films produced by studio A24. Available on supported Samsung Art TVs worldwide, the collection allows subscribers to revisit memorable moments and discover new favorites at home. ▲ A still from “Midsommar,” courtesy of A24A24 is a global