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DPAA Announces Details of Cannes Lions Curated Experience for 2026 Fast-Growing OOH Media Meets SeniorGlobal Marketing Leaders from Mastercard, LinkedIn, VISA, Kimberly-Clark, and More

DPAA, the global trade marketing association driving the growth and digitization of out-of-home media, announced details today for its members-only Cannes Curated Experience, which takes place during the Cannes Lions International Festival of Creativity, June 22 – 26, 2026. Highlights include: Monday night’s member event is the DPAA Cannes Kickoff

by이현

2026년 5월 27일

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Share Local Media Wins Gold Mailbox Award for an Integrated Direct Mail & OOH campaign, measured by the OOH matchback - a proprietary methodology that will redefine OOH measurement moving forward

Building on direct mail's performance foundation, the campaign extended into out-of-home with a first-of-its-kind matchback approach designed to tie exposed individuals to customer transactions - redefining how media impact can be measured across channels.

by이지오

2026년 5월 27일

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VIOOH Expands Canadian Market DOOH Advertising Access with New VENDO Media Partnership

VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with VENDO Media, a leading Canadian OOH company providing national scale, expanding programmatic access to premium digital billboard inventory across North America. The partnership delivers access to over 550 digital outdoor billboards across more than 125

by김지현

2026년 5월 27일

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Programmatic Advertising Expands to Car LED Screens

Adtelligent, a global ad tech provider, has partnered with Uklon Ads and Advision to launch automated advertising on LED screens installed on the roofs of Uklon partner cars. The project brings car-based DOOH inventory into the programmatic ecosystem, allowing brands to display digital campaigns in real time across selected urban

by김지현

2026년 5월 26일

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RAISE A GUINNESS, "THE WORLD'S CUP," TO SOCCER FANS EVERYWHERE THIS SUMMER

Guinness celebrates the rituals, pubs and shared moments that make soccer more than a game, reimagining a classic Guinness ad from the 1990s, "The world's cup"

by이지오

2026년 5월 25일

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Korea OOH Association Partners With Hanyang University ERICA to Strengthen OOH Education and Internships

Korea OOH Association and Hanyang University ERICA and have signed a memorandum of understanding aimed at strengthening cooperation between academia and the Out of Home advertising industry and cultivating the next generation of industry professionals.

by이현

2026년 5월 25일

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Robot.com Launches R-ads, Redefining Out-of-Home Advertising With Its Autonomous Robot Media Network

Robot.com, the company putting robots to work in the real world, today announced the launch of its next-generation R-ads, the smart advertising platform turning autonomous robots into a measurable, scalable out-of-home media network. This launch follows a breakout run of more than 100 brand activations across 20+ countries — spanning

by이지오

2026년 5월 24일

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Pointr Doubles Down on Healthcare with the Purple Maps Acquisition

Following its Epic MyChart launch, Pointr acquires Purple's indoor navigation business in a move to establish clear market leadership in hospital wayfinding

by이지오

2026년 5월 23일

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Seoul Incheon Airport Launches World’s First Autonomous Self Check In Robots at Incheon Airport

Incheon International Airport Corporation (IIAC)Incheon International Airport Corporation (IIAC), referred to globally as Seoul Incheon International Airport, has introduced a new generation of autonomous airport service robots, including the world’s first commercially operated self check in robot, as part of its strategy to strengthen its position as a

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2026년 5월 23일

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Perion Reports First Quarter 2026 Results

Perion Network Ltd. (NASDAQ and TASE: PERI), an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, today reported its financial results for the first quarter ended March 31, 2026. “During the quarter, we continued to advance the Perion One platform and our Outmax AI

by이지오

2026년 5월 23일

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Seoul Incheon Airport Generates 123 Trillion Won in Korean Economic Output

Seoul Incheon International Airport generated an estimated 123 trillion won in total production inducement effects in 2024, up 18 percent from a year earlier, according to Incheon International Airport Corporation. The airport also created about 51 trillion won in value added effects and supported around 660,000 jobs, underscoring its

by이현

2026년 5월 22일

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May's Superpowers of OOH creative is OUT SHINE

Outsmart launched The Superpowers of Out of Home. This industry promoting campaign, developed in conjunction with IPA Outdoor group members, sees creatives appearing on digital screens in relevant B2B locations across the country. Designed to showcase the unique ability of OOH to build brands, drive search, conversation, attention and reach

by김지현

2026년 5월 20일