OOH World Report in Englsih
Seoul Incheon International Airport’s rise to the world’s No. 1 airport for international passenger traffic in the first half of 2026 is more than an aviation milestone. For the advertising industry, it also highlights the growing value of airports as global platforms connecting brands with international audiences. According
Seoul-based digital design company d’strict has introduced “Chameleon: Space in Color,” a digital out-of-home (DOOH) media art showcase combining artificial intelligence with anamorphic visual technology. The project presents LED.ART, d’strict’s media art content platform, as a system capable of adapting artworks to different physical environments. Inspired
Lotte Ranks No. 6, Shinsegae No. 9 and Hyundai No. 15
Strategic partnership combines interactive wayfinding, premium digital media, and property digitization to create seamless visitor experiences and unlock new revenue opportunities across North America.
Estée Lauder announces the launch of Glimmer, a new prestige fragrance created for a new generation of consumers. An amber floral fragrance with a gourmand twist, Glimmer transforms the power of everyday "glimmers” - small moments of joy, hope, and connection - into a sensorial fragrance experience designed to inspire
Seoul Incheon International Airport, Terminal 2Samsung Electronics has launched a high-profile global marketing campaign to support the debut of its latest foldable smartphones, the Galaxy Z Fold8 Ultra and Galaxy Z Fold8. In South Korea, the campaign combines premium airport media with high-frequency transit advertising to maximize nationwide brand visibility.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the "Company") today reported financial results for the quarter ended June 30, 2026. Pending Take-Private Merger: On February 9, 2026, the Company entered into a definitive agreement (the "Merger Agreement") to be acquired by an investor consortium comprised of affiliates and/or certain
Spider-Man made a spectacular entrance at Seoul’s Jamsil Baseball Stadium, delivering a ceremonial first pitch that delighted thousands of fans and demonstrated the growing marketing power of live sports entertainment. The appearance, staged to promote the latest Spider-Man film, transformed the stadium into an immersive brand experience where entertainment,
The Backpackster, the world's first human powered, out of home media network, today announced its partnership with Monogoto, a leading provider of cloud based cellular connectivity, to power its growing fleet of intelligent advertising backpacks across the globe. The partnership provides The Backpackster with scalable, reliable and borderless cellular connectivity,
Legendary Jets' icon Bart Scott hosted the partnership unveiling with a "Back to Football" campaign event, debuting OUTFRONT as the exclusive IRL media partner to Jets advertisers
Ocean Outdoor UK has retained the rights to manage CWG’s Digital Out Of Home (DOOH) network in London following a competitive tender. The announcement extends a successful 15-year commercial partnership. Canary Wharf has evolved into a vibrant mixed-use district with a host of prime retail, office, residential and leisure
Pikasso Jordan, a leading Out-of-Home media company, is proud to announce that it has selected IPSOS, a world leading market research company, to deploy its proprietary audience measurement platform, Streach, across its roadside inventory in Jordan. With this milestone, Pikasso becomes the first media owner in Jordan to introduce real-time
