OOH World Report in Englsih
Goldbach Neo OOH AGIn a targeted move to capture traveler attention, L’Oréal Travel Retail has deployed a panoramic digital screen at Geneva Airport to spotlight its skincare brand, La Roche-Posay. Strategically positioned, the digital display serves as a high-impact navigational tool, guiding passengers toward the brand’s pop-up boutique
Today, millions of children across the country miss out on enriching summer experiences that help them learn, grow, and prepare for the school year ahead. To help close that opportunity gap, Clear Channel Outdoor (CCO) and the National Summer Learning Association (NSLA), the nation's only organization dedicated exclusively to summer
Firstrade Securities Inc.Firstrade Securities Inc., a leading U.S. commission-free online trading brokerage, has launched a 30-location out-of-home (OOH) campaign across Manhattan bus stops and street-level media, running through August 16, 2026. This rollout represents Firstrade's biggest and most direct push yet to reach New Yorkers on their home
SK hynix SK hynix, one of the world's leading memory semiconductor companies and a key supplier of AI memory chips in South Korea, took over New York’s Times Square with a large-scale digital out-of-home (DOOH) advertising campaign to celebrate the launch of its Nasdaq American Depositary Receipts (ADR) trading.
New benchmark analysis from On Device reveals media channels are playing increasingly distinct roles across the marketing funnel, with consideration now emerging as the most difficult metric to influence. Analysing 650 passively measured brand lift studies using real-world exposure data across digital video, digital audio, digital display, TV and out-of-home
Talon, the world’s leading independent Out of Home (OOH) agency, has acquired OOH specialist PJX Media, marking a significant step in its continued investment in the US market. The move brings together two highly complementary businesses at a time of growing opportunity in the US OOH sector, as clients
Ströer GroupThe Ströer Group has reached a new milestone in cultural promotion and digital transformation. With kulturkampagne.de, a self-service portal tailored specifically to cultural professionals, the company is fundamentally simplifying the planning of urban (D)OOH advertising campaigns. Whether for theater productions, concerts, or festivals – cultural professionals will now
Malaysia’s out-of-home (OOH) advertising industry is taking a significant step toward greater accountability and transparency with the launch of the Outdoor Advertising Association of Malaysia (OAAM)’s Unified Measurement Initiative. Developed in partnership with global technology provider AllUnite, the framework aims to establish a common measurement currency for the
Senior Researcher Jeong Se-yeon (third from left) and colleagues from Incheon International Airport Corporation receive the ATRS Airport Efficiency Excellence Award in Beijing on July 2.Incheon International Airport has been recognized as the most operationally efficient large airport in the Asia-Pacific region, further strengthening its position as one of
BroadsignSpain’s out-of-home (OOH) advertising sector continues to outperform many traditional media channels, driven by the rapid growth of digital out-of-home (DOOH) and increasing demand for data-driven advertising solutions. At the center of this transformation is Exterior Plus, one of Spain’s leading media owners, which has expanded its programmatic
LIVE BOARD has expanded its digital out-of-home (DOOH) footprint with the launch of “SHIBUYA POPUP BOARD,” a new digital advertising screen located at the heart of Tokyo’s world-famous Shibuya Scramble Crossing. The screen, installed at the former Sankyori Pharmacy site facing the iconic intersection, officially began operations on June
WPP Media has officially commenced its role as the UK media partner for The Estée Lauder Companies, marking a significant milestone in the relationship between the global beauty leader and one of the world's largest media organizations. Powered by WPP’s proprietary Open Platform, the partnership brings together the group’
