OOH World Report in Englsih
Programmatic digital out-of-home (pDOOH) is rapidly reshaping the global advertising landscape, driven by rising advertiser confidence and increased investment. A new whitepaper based on a survey of more than 1,050 advertisers and agencies across the US, UK, France and Middle Eastern markets highlights a strong shift toward automation and
The Seoul Metropolitan Government has introduced Korea’s first comprehensive brightness guidelines for large outdoor LED billboards, marking a significant shift in how the city manages its rapidly expanding digital out-of-home (DOOH) landscape. The new recommendations, which came into effect on April 1, apply to all LED screens measuring 30
The latest session of the Airport Management Professional Accreditation Programme (AMPAP) has concluded, bringing renewed focus to the integration of business planning and sustainability in airport development. Organised under the framework of Airports Council International and International Civil Aviation Organization, the Airport Business Planning and Sustainability (ABPS) course gathered airport
Kantar is set to introduce a new qualitative research solution, “Kantar Converser,” aimed at helping brands move beyond fragmented data toward deeper human understanding. The company will showcase the tool during an upcoming webinar on April 16, targeting APAC audiences. The session will feature insights from Tara Prabhakar, Shalini Mukerji,
Australia’s out-of-home (OOH) advertising industry recorded solid full-year results for 2025, with net media revenue rising 11.43% year-on-year to $1,449.5 million, up from $1,300.8 million in 2024. The growth reflects sustained demand across key formats and a continued structural shift toward digital inventory. Outdoor
Adams Outdoor Advertising has expanded its presence in central South Carolina through the acquisition of two digital billboard faces from Jolly Digital Media, strengthening digital outdoor advertising opportunities in the communities of Barnwell and Bamberg. Established in 2008, Jolly Digital Media owns and operates strategically located digital billboards in downtown
GLOBAL CALL HIGHLIGHTS BOLD IDEAS TRANSFORMING PASSENGER EXPERIENCE, OPERATIONS, AND SUSTAINABILITY
Acquisition combines Adsmovil’s market-leading retail media, mobile and DOOH capabilities with MiQ’s AI-powered operating system to serve global brands across the region
China Tourism Group Duty Free Corporation reported solid 2025 results, underscoring resilience in global travel retail despite ongoing market volatility. The company posted total revenue of RMB 53.694 billion, with its core duty-free segment contributing RMB 39.165 billion. Duty-paid operations added RMB 13.388 billion, reflecting a diversified
French luxury brand Longchamp is sharpening its global positioning through a localized out-of-home (OOH) strategy, using recent campaigns in New York and Frankfurt to tailor its Parisian identity to distinct consumer environments. In SoHo, the brand’s “Catch the Parisian Wave” campaign reinterprets effortless French style within one of the
Oricom Co., Ltd. has announced that members of its organization have been honored with the 61st Yoshida Hideo Memorial Award (Group Award), presented by the Japan Advertising Agencies Association (JAAA), for their contribution to the “OOH New Common Measurement Standard Development Project.” The Yoshida Hideo Memorial Award, established in 1964,
Seoul Incheon International Airport Terminal 2Korean eye-wear Starvision’s contact lens brand OLENS has launched its 2026 spring campaign, “Funky Pop Eye Styling,” appointing rising K-pop group MEOVV as its new brand ambassador and extending the campaign into premium airport media to strengthen consumer engagement. The campaign focuses on OLENS’
