옥외광고 기업과 기관의 주요 발표, 사업 소식, 제휴 및 인사 동향을 전합니다. | Follow OOH company and industry announcements, business developments, partnerships and appointments across the out-of-home sector.
South Korean Giant technology company Naver is expanding its digital out-of-home (DOOH) advertising strategy to promote K-pop artists, connecting nationwide digital screens with its online platforms to reach younger fans and strengthen audience engagement. The company outlined its entertainment-focused advertising strategy at Naver Entertainment Day 2026, held at its headquarters
Vue's premium large-format experience 'EPIC,' powered by Barco's groundbreaking HDR cinema technology, continues its rollout across its European markets
National digital billboard campaign promotes early detection during Breast Cancer Awareness Month
The venue is home to LUUX, one of South Korea's largest digital out-of-home (DOOH) displays. Installed on the exterior of the Dong-A Media Center, the massive LED screen measures approximately 49.5 meters wide and 60.5 meters high, covering nearly 3,000 square meters.
The Out of Home Advertising Association of America (OAAA), the national trade association representing the out of home (OOH) advertising industry, today announced that Nick Brien, Chief Executive Officer of OUTFRONT, has been named Chairman of its Board of Directors. Brien succeeds Scott Wells, former CEO of Clear Channel Outdoor
New partners, The Cinemas by Blue Fox Entertainment and THE LOT, further enhance NCM’s network in the nation’s top markets
Greater flexibility will support more creative, tailored campaigns across the airport's premium media estate – including more than 250 digital advertising screens and static locations across the airport and Brands can connect with more than 40 million global passengers a year
Transit Out-of-Home (OOH) agency GOOD TRAFFIC has won two Bronze awards at the 84th Annual OBIE Awards for its wrapped vintage taxi campaign with Amazon Prime Video to promote the Spider-Noir series. A Spider-Noir taxi grabs attention on the New York streetsA Spider-Noir taxi drives through Washington Square ParkThe OBIE
On Oct. 15, Recognize ran a one-day billboard campaign in Times Square in New York and downtown Los Angeles that asked commuters an uncomfortable question: "Going to work? What's the point?" Co-founders Alex Grande and Peter Philips started the employee recognition company with a few thousand dollars and a belief
Bauer Media Group has signed an agreement to acquire eisbach.media GmbH, a specialist digital Out of Home (DOOH) provider in Germany, from Goldbach Group AG (TX Group). eisbach.media markets around 1,500 digital screens across Germany, including in shopping malls, on Digital City Light Posters, and at Uber
The partnership connects Moving Walls’ LMX supply with Magnite, enabling advertisers to discover, buy and measure digital out-of-home inventory alongside their existing programmatic campaigns
Airport and Shopping Mall Advertising Strengthen Spain’s Premium DOOH Network
