OOH World Report in Englsih
Oricom Co., Ltd. has announced that members of its organization have been honored with the 61st Yoshida Hideo Memorial Award (Group Award), presented by the Japan Advertising Agencies Association (JAAA), for their contribution to the “OOH New Common Measurement Standard Development Project.” The Yoshida Hideo Memorial Award, established in 1964,
Seoul Incheon International Airport Terminal 2Korean eye-wear Starvision’s contact lens brand OLENS has launched its 2026 spring campaign, “Funky Pop Eye Styling,” appointing rising K-pop group MEOVV as its new brand ambassador and extending the campaign into premium airport media to strengthen consumer engagement. The campaign focuses on OLENS’
The Out of Home Advertising Association of America (OAAA) has announced a new group of industry leaders set to take the stage at the 2026 OOH Media Conference, reinforcing the growing influence of out-of-home advertising across the media landscape. The confirmed speaker lineup includes: Anthony Katsur, Chief Executive Officer, IAB
Leading Out of Home (OOH) operator QMS New Zealand today launched into the market unveiling its go-to-market positioning as Aotearoa’s total OOH audience solution, bringing together the scale, breadth and innovation of the country’s largest outdoor media network under a single, unified offering for advertisers and agencies. The
A surge in international visitors driven by BTS-related events is reinforcing Seoul Incheon International Airport’s role as more than a transport hub—emerging instead as a high-impact global media platform. As foreign tourists arrive and depart, the airport’s extensive digital signage network is being leveraged to deliver welcome
The Programmatic DOOH Awards 2026 have officially opened for entries, highlighting the growing role of automation and data in the evolution of out-of-home advertising. Presented by JCDecaux UK, the awards aim to recognize campaigns and teams that are redefining industry standards through programmatic digital out-of-home (pDOOH). Organizers emphasize key criteria
Andrea MacDonald has been appointed Chief Executive Officer, Americas of Mediakeys, the independent international out-of-home (OOH) specialist agency. Based in New York, MacDonald will lead Mediakeys' growth strategy with a focus on expanding the agency's U.S. client base and strengthening its presence in key markets throughout the region. In
The "Middle East and Africa Digital Out of Home (DOOH) - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026-2031)" has been added to ResearchAndMarkets.com's offering. The Middle East and Africa Digital Out-of-Home (DOOH) market is set to experience notable growth, with its market size forecasted to reach
LIVE BOARD has released a new white paper outlining how the integration of digital advertising and digital out-of-home (DOOH) media can enhance campaign performance and expand audience reach. The report summarizes insights from a joint webinar held on January 27, 2026, with Hakuhodo DY ONE, focusing on the growing role
Kantar is set to host its Advertising Effectiveness Awards on April 21, placing a strong spotlight on high-performing print and outdoor advertising as part of its global rankings.
Reinforcing its status as a leading force in football kits at this summer’s competition, PUMA unveiled jerseys for 11 nations, including the most prominent African partner federations of any brand in the tournament, in a community-first celebration of football, music, and culture in New York City
While 59% of marketers plan to increase OOH budgets in 2026 – either moderately (+5% to +15%) or significantly (+15% or more) – most are still allocating less than 5% of total media budgets to the channel. That’s according to new research from OOH data and technology company Accretive, which surveyed
