옥외광고 기업과 기관의 주요 발표, 사업 소식, 제휴 및 인사 동향을 전합니다. | Follow OOH company and industry announcements, business developments, partnerships and appointments across the out-of-home sector.
The Local Finance Association (LOFA) and the Korean National Police Agency have agreed to use large-format digital out-of-home advertising along Seoul’s Olympic Expressway to promote public safety messages. Jeong Seon-yong, chairman of LOFA, left, and Kim Jong-chul, acting commissioner general of the Korean National Police Agency, pose for a
Samsung Art Store1 has announced its first-ever cinematic collection, featuring 38 stills from acclaimed films produced by studio A24. Available on supported Samsung Art TVs worldwide, the collection allows subscribers to revisit memorable moments and discover new favorites at home. ▲ A still from “Midsommar,” courtesy of A24A24 is a global
JCDecaux Transport, Hong Kong's No.1 outdoor advertising company, is proud to present the experiential campaign with Cathay for its 80th anniversary, featuring a highly engaging passenger-led experience that brings the airline's iconic uniform bears to Hong Kong International Airport (HKIA) and invites global travellers to celebrate this remarkable milestone
Agreement adds 17 SCREENX auditoriums in the U.S. and three in South and Central America
GOOD TRAFFICAfter a record-breaking year in revenue, GOOD TRAFFIC (formerly known as mobilads) continues its growth by expanding transit Out-of-Home (OOH) operations into Australia. Australia presents a unique opportunity for GOOD TRAFFIC to showcase the strengths of its rideshare advertising format. According to the Outdoor Media Association (OMA) and MOVE,
At Tokyo Game Show (TGS) 2026, held from September 17 to 20 at Makuhari Messe in Chiba, Japan, Samsung Electronics and NC demonstrated the future of fan engagement by bringing the characters of Astrae Oratio — the upcoming urban fantasy RPG — into the physical world through glasses-free 3D Spatial Signage. The
May every day be as abundant and joyful as ChuseokA spectacular display of 3,000 drones and lasers illuminated the night sky above Gwangalli Beach in Busan, South Korea, on September 26, celebrating Chuseok, one of Korea’s most important traditional holidays. Held under the theme “Moonlit Feast of Chuseok,
Red Bull slackliner Jaan Roose captured attention above Seoul’s Gwanghwamun district with a dramatic high-altitude performance. At street level, 3,000㎡ LUUX digital screen broadcast the stunt live, turning one of Seoul’s largest DOOH displays into a giant urban media stage.
P2ACH AI, a South Korean AI technology company specializing in digital out-of-home (DOOH) and retail media measurement, is accelerating its expansion into Vietnam and the wider Southeast Asian market. The company participated in Shinhan Future’s Lab Vietnam Demo Day 2026 in Ho Chi Minh City, connecting with local companies
AI and Big Data Move Deeper Into South Korea’s OOH Media Planning
oOh!media has introduced four station domination advertising packages across Melbourne’s Metro Tunnel, giving brands coordinated exposure through multiple formats within the same station. The packages cover Town Hall, State Library, Anzac and Parkville stations. They combine pillar wraps, wall decals, digital wraps and other large-format executions to create
QualiArts has launched a seven-city Out-of-Home advertising campaign for hololive Dreams, combining 3D billboard visuals, giant digital screens and transit advertising with content tailored to each market. The campaign, called “holodori Takeover,” promotes the rhythm and role-playing game jointly developed and operated with COVER Corporation. It spans Tokyo, Osaka, Taipei,
