Vie BOARD, a Joint Venture by DOCOMO and DatViet Group, Launches DOOH Operations in Ho Chi Minh City
DOCOMO Enters Overseas DOOH Market for the First Time
PRESS
OOH World Report in Englsih
Broadsign partners with JB Hi-Fi to accelerate Retail Media Network
Broadsign announced that leading Australian consumer electronics retailer JB Hi-Fi is deploying the Broadsign Platform to build and scale its in-store retail media network (RMN), which spans over 200 stores across Australia. The technology will streamline operations, enabling JB Hi-Fi to seamlessly plan, execute, optimise, and measure in-store media and
DataM Intelligence Forecasts Global DOOH Market to Reach US$57 Billion by 2033
India based market research firm DataM Intelligence said the global Digital Out of Home advertising market is set for strong expansion, supported by programmatic advertising growth, smart city investment, and rapid advances in digital display technology. According to the company’s latest report, the global DOOH market was valued at
Lemma Launches AI-Powered Platform ‘Integral’ to Turn OOH into a Performance Channel
The latest ‘Outdoor to Outcome', delivers the industry's first full-funnel attribution platform, connecting OOH exposure directly to digital engagement.
Firefly Expands Programmatic Capabilities Through Integration with VIOOH
Firefly, the global leader in moving out-of-home (OOH) advertising, today announced an integration with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. The integration provides an additional programmatic pathway for advertisers to discover and activate Firefly's inventory through VIOOH's global platform. Buyers can access Firefly's network via major
Base Entertainment Expands Audience Reach in Singapore Through Plan B Digital Network
SCAPE Orchard / Plan BBase Entertainment (Base Entertainment), a live entertainment producer known for major theatrical productions and family shows, has launched a new outdoor advertising campaign across Singapore through Plan B Media (Plan B Media), using digital out of home media to promote its latest line up of performances. The
Seoul Incheon Airport Traffic Tops 19.9 Million in First Quarter as Global Travel Demand Holds Firm
Seoul Incheon International Airport (ICN) handled nearly 19.9 million passengers during the first three months of 2026, underscoring the continued recovery of international air travel and reinforcing the airport’s status as one of Asia’s leading aviation hubs. According to newly released traffic data, total passenger volume reached
RAEEM International Turns High Traffic Spaces into Growth Platforms for easypaisa Digital Bank
RAEEM InternationalRAEEM International, a Talon partner agency, has launched a high impact digital out of home campaign for easypaisa digital bank, using premium high traffic locations to transform everyday journeys into branded customer touchpoints. The campaign highlights one of the strongest advantages of digital out of home: combining large scale
Cannes Lions 2026 Puts Sport and OOH at the Center of Fan Experience Strategy
Cannes Lions 2026 is set to spotlight a growing shift in global marketing: sport and Out of Home are no longer separate disciplines, but part of one connected creative ecosystem built around fan experience. The festival’s newly launched LIONS Sport, taking place June 24 to 25 at the Carlton
RAVE Aerospace and IMM Join Forces to Expand Global Inflight Advertising Market
RAVE Aerospace and Inflight Media Marketing Worldwide (IMM) have formed a strategic partnership aimed at expanding inflight advertising opportunities for airlines around the world. The agreement combines RAVE Aerospace’s next generation advertising platform with IMM’s global inflight media network, creating an integrated system designed to help airlines generate
Adams Outdoor Advertising Expands North Carolina Digital Footprint With Winston-Salem Acquisition
Adams Outdoor Advertising today announced the acquisition of a digital billboard asset from an independent operator in Winston-Salem, North Carolina. The acquisition includes one digital structure with two display faces, further strengthening Adams’ growing presence across the North Carolina Triad. This strategic addition expands Adams’ digital footprint in the region,
Billups to Host Brussels Forum on the Future of OOH Media
Billups will host Unleash the Full Potential of OOH 2026 on June 9 at MIX Brussels, bringing together industry leaders to discuss the next phase of out of home advertising. The event comes as the OOH sector rapidly evolves through artificial intelligence, automation, and programmatic buying. Advertisers are also rethinking