OOH World Report in Englsih
Senior Researcher Jeong Se-yeon (third from left) and colleagues from Incheon International Airport Corporation receive the ATRS Airport Efficiency Excellence Award in Beijing on July 2.Incheon International Airport has been recognized as the most operationally efficient large airport in the Asia-Pacific region, further strengthening its position as one of
BroadsignSpain’s out-of-home (OOH) advertising sector continues to outperform many traditional media channels, driven by the rapid growth of digital out-of-home (DOOH) and increasing demand for data-driven advertising solutions. At the center of this transformation is Exterior Plus, one of Spain’s leading media owners, which has expanded its programmatic
LIVE BOARD has expanded its digital out-of-home (DOOH) footprint with the launch of “SHIBUYA POPUP BOARD,” a new digital advertising screen located at the heart of Tokyo’s world-famous Shibuya Scramble Crossing. The screen, installed at the former Sankyori Pharmacy site facing the iconic intersection, officially began operations on June
WPP Media has officially commenced its role as the UK media partner for The Estée Lauder Companies, marking a significant milestone in the relationship between the global beauty leader and one of the world's largest media organizations. Powered by WPP’s proprietary Open Platform, the partnership brings together the group’
Seiul Incheon International Airport has reached a historic milestone, surpassing 1 billion cumulative international passengers as of July 6, according to Incheon International Airport Corporation. The achievement comes 25 years and three months after the airport opened, marking one of the fastest growth trajectories in global aviation. Excluding the three
Multiply Media Group (MMG), the UAE-headquartered out-of-home (OOH) media company and a subsidiary of 2PointZero Group PJSC, has announced its expansion into Saudi Arabia through a strategic partnership with Cenomi Centers, the Kingdom’s leading owner, operator, and developer of contemporary lifestyle destinations. The partnership marks a significant milestone in
GOOD TRAFFIC, alongside partners AdQuick and LEDTruckMedia, hosted a collaborative gathering during the 2026 Cannes Lions International Festival of Creativity. The exclusive yacht event and cocktail party offered top brands, media agencies, and digital innovators an environment to connect during Cannes Lions. In addition to hosting the exclusive yacht event,
Media PortFrom 1 January 2027, Media Port will become the new media partner at Copenhagen Airport. The collaboration marks the beginning of a new chapter and strengthens the airport’s advertising and media platform, which reaches a large international audience through strong digital solutions and hero formats. The ambition is
At the 73rd Cannes Lions International Festival of Creativity, Mirakl, the Operating System for Intelligent Commerce, and Broadsign, the leading global platform for managing and monetising out-of-home (OOH) media, today announced a strategic partnership that bridges the gap between digital retail media channels and in-store advertising. The collaboration will enable
Moving Walls and VLink Interactive Inc. have announced the expansion of their strategic partnership through the launch of a self-serve digital out-of-home (DOOH) advertising platform for the Philippine market. Through this collaboration, VLink becomes the first media owner in the Philippines to implement Moving Walls’ self-serve advertising solution, enabling advertisers
JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces today the renewal of its contract with Heathrow, the most connected airport in the world, with a record 84.5 million passengers in 2025. The 8-year contract will run from 1 January 2027 and extends a long-standing
Students nationwide awarded scholarships for their winning TV, radio and billboard ads on Project Yellow Light's 15th anniversary
