옥외광고 기업과 기관의 주요 발표, 사업 소식, 제휴 및 인사 동향을 전합니다. | Follow OOH company and industry announcements, business developments, partnerships and appointments across the out-of-home sector.
Bauer Media Group has signed an agreement to acquire eisbach.media GmbH, a specialist digital Out of Home (DOOH) provider in Germany, from Goldbach Group AG (TX Group). eisbach.media markets around 1,500 digital screens across Germany, including in shopping malls, on Digital City Light Posters, and at Uber
The partnership connects Moving Walls’ LMX supply with Magnite, enabling advertisers to discover, buy and measure digital out-of-home inventory alongside their existing programmatic campaigns
Airport and Shopping Mall Advertising Strengthen Spain’s Premium DOOH Network
South Korea’s flagship carrier, Korean Air, has received eight honors at the 2026 Travel Weekly Magellan Awards, including five Gold and three Silver awards, recognizing its international service quality and premium passenger experience. Presented by U.S.-based travel publication Travel Weekly, the annual awards recognize excellence across the
Seoul Incheon Airport Becomes a Strategic Gateway for Korean Beauty Brands to Reach Global Travelers
Hangeul Day Turns Korean Heritage Into an Aerial Spectacle
HELI-D flew over the Hudson River near Chelsea Piers and the Statue of Liberty during the DPAA Global Video Everywhere Summit, followed by an evening flight showcasing Byron Allen's media content
Social media ad spend is forecast to rise 21.3% to $394.6bn, with VOD, retail media, search and digital OOH also set for double-digit growth. Tech, travel and automotive will lead sector gains. Global ad spend is forecast to reach $1.46trn in 2027 as growth slows to 8.4%.
The Afterschool Alliance is joining Clear Channel Outdoor (NYSE: CCO) for a national visibility campaign that celebrates afterschool programs, featuring artwork created by a 15-year-old afterschool student from Usher's New Look. The student's "Powered by Afterschool" design will run across nearly 2,000 digital billboards in October as part of
Image: Screenshot from IKEA Korea’s official YouTube channel.IKEA Korea has transformed some of Seoul’s most prominent digital out-of-home (DOOH) advertising locations into a citywide showcase of its design philosophy. From giant LED billboards in Gwanghwamun to digital screens in Hongdae, synchronized media poles in Gangnam, and subway
Seoul Lights Up the Han River with a Dazzling Drone Performance Inspired by Korean Culture
Light, Water and Digital Art Transform a 230-Year-Old Royal Dream into a Spectacular Nighttime Experience
