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VitaNet Demonstrates How Physical Spaces Can Become Measurable Digital Ad Inventory

VitaNet, Inc., a proximity-based mobile engagement technology company, today announced statistically significant retail comparison results validating a fundamental shift in how physical locations can be measured and monetized as digital advertising inventory. Conceptual illustration: AccuNotify™ turns real-world locations into measurable digital ad inventory by delivering proximity-triggered mobile engagement at the

by이현

2026년 6월 25일

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Lancôme Takes Over Seoul Incheon Airport with a Landmark DOOH

Lancôme (Lancôme) has launched a high-impact airport advertising campaign for its new Rénergie Collagen Lift-XTEND Cream, leveraging large-format digital displays strategically positioned across Incheon International Airport’s Terminal 1 and Terminal 2. The campaign showcases the product’s signature purple jar on premium digital screens located throughout key passenger zones,

by이지오

2026년 6월 24일

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The Canadian Out-of-Home Awards Announce Adam Butterworth as 2026 Merit Award Recipient

Adam Butterworth has been named the recipient of the 2026 Merit Award, one of the Canadian out-of-home (OOH) industry's highest individual honours, recognizing his outstanding contributions to both the Canadian and global OOH advertising sectors. The award was selected through a vote of past Merit Award recipients, the Board of

by김지현

2026년 6월 22일

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Low Fines, High Rewards: Seoul's Giant Building Ads Expose Regulatory Gap

A massive advertising wrap covering the exterior of a prominent financial institution's headquarters in central Seoul has once again highlighted concerns over the enforcement of South Korea's outdoor advertising regulations. The giant display, promoting a digital financial platform, dominates the city's skyline and delivers substantial brand visibility. However, critics argue

by이현

2026년 6월 22일

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Snapchat and OUTFRONT Media Launch 'Crowd Created' Live AR Spectacle in Times Square on June 18

OUTFRONT Media, one of the largest and most-trusted IRL media companies in the U.S., and Snapchat have partnered to launch "Crowd Created." It debuts today with HBO Max as the launch partner to bring Season 3 of HBO Original series House of the Dragon to life ahead of its

by김지현

2026년 6월 21일

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i-media and VIOOH partnership opens motorway network to programmatic buys

i-mediai-media has integrated with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, opening its exclusive network of 1,000+ full-motion motorway service area screens to advertisers. This means for media buyers already working programmatically across digital channels, i-media's inventory can now sit within those same workflows without additional

by이지오

2026년 6월 20일

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K-Pop Group izna Expands China Presence with Large-Scale OOH Campaign Across Major Cities

In China, izna has rolled out a large-scale offline marketing campaign in collaboration with QQ Music, one of the country’s leading music streaming platforms operated by Tencent Music Entertainment.

by이지오

2026년 6월 19일

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VivaTech 2026: JCDecaux unveils “Le Bus Shelter” and the groundbreaking digital experience “Unlimited DOOH”

For the tenth edition of VivaTech, held from 17 to 20 June 2026 in Paris, JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, will present a series of innovations, illustrating its vision of a medium that gives back to communities, serving a connected and sustainable city.

by김지현

2026년 6월 18일

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1,292.3m² Shinsegae Square to Broadcast Korea’s World Cup Matches Live in Downtown Seoul

Photo courtesy of Shinsegae Department Store.Shinsegae Department Store will transform downtown Seoul into a large-scale fan zone by broadcasting Korea’s FIFA World Cup matches live on its giant media facade, Shinsegae Square, located on the exterior of its flagship store in Myeong-dong. The company announced that it will

by이지오

2026년 6월 18일

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Bringing UNESCO Heritage to the Streets: Seokguram Transformed Through Public Digital Out-of-Home Media

TRICSeokguram Grotto, one of Korea’s most treasured cultural landmarks, has been brought to life in the heart of Seoul through a spectacular digital heritage project. Located on Mount Toham in Gyeongju, Seokguram is an 8th-century Buddhist grotto built during the Silla Kingdom and is renowned for its magnificent granite

by이지오

2026년 6월 18일

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CO-OP LAUNCHES NATIONAL DIGITAL OUT OF HOME PROPOSTION IN PARTNERSHIP WITH SMART OUTDOOR

Co‑op has announced the launch of a new national advertising proposition – Co-op Media Network Out of Home – marking the retailer’s formal entry, as a standalone media owner, into the UK Digital Out of Home (DOOH) market. The landmark move from the UK’s leading convenience retailer places the

by이지오

2026년 6월 18일

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Chanel Unveils BLEU DE CHANEL L’EXCLUSIF Through Landmark Digital Campaign at Incheon Airport

Chanel has launched a major digital out-of-home campaign at Incheon International Airport to promote its latest fragrance, BLEU DE CHANEL L’EXCLUSIF, targeting international travelers through some of the airport’s most prestigious advertising assets. The campaign spans several of Incheon Airport’s flagship digital media platforms, including the Giant

by이지오

2026년 6월 17일