SP Today Celebrates 22 Years, A Legacy in South Korea’s OOH Advertising News

이지오 -

SP Today, South Korea's leading OOH(Out of Home) advertising newspaper, marks a significant milestone as it celebrates over two decades of service to the industry. For 22 years, the publication has been at the forefront of delivering cutting-edge news and information on OOH advertising, public design, and digital signage in South Korea.

Korea OOH Association(KOOHA) and World Out of Home Organization(WOO) have extended their heartfelt congratulations to SP Today for its remarkable journey. The newspaper has played a crucial role in keeping industry professionals informed, fostering innovation in outdoor advertising, and facilitating connections between businesses across the sector.

Byung-Lyul Choi, Founder and CEO of SP Today, said "SP Today was founded 22 years ago as an industry platform to lead and monitor the development of the Korean Out of Home advertising industry. Since then, SP Today has made great efforts to fulfill its purpose, and in the meantime, the Korean Out of Home industry has experienced remarkable development and growth."

"I would like to thank the many out of home professionals and companies in South Korea who have worked together as readers, writers, and advertisers over the past 22 years and promise that SP Today will continue its efforts in the future."

As SP Today embarks on its next chapter, the industry looks forward to many more years of success and continued excellence in outdoor advertising journalism.

Korea OOH Association (KOOHA), as a member of the World Out of Home Organization, has been instrumental in shaping Out of Home Advertising landscape in South Korea. Established in 1991, KOOHA represents the large-scale digital advertising industry and works closely with government agencies, academic institutions, and related organizations to promote sustainable growth and development in the field.

KOOHA operates several committees focused on improving regulations, eliminating illegal advertising, and nurturing young talent in the industry. These efforts aim to drive continuous growth and advancement in the outdoor advertising market and digital billboard sector.