KED Secures 7-Year Contract for Airport Advertising Transformation at Seoul Incheon International Airport in South Korea
The Korea Economic Daily (KED, ‘한국경제신문’ in Korean) has officially secured a prestigious 7-year contract to revolutionize all airport advertising media at Seoul Incheon International Airport (ICN), the largest medium-hub airport in South Korea.
Under this ambitious agreement, KED is poised to usher in a new era of airport advertising, departing from conventional static displays. The transformative plan involves replacing existing static advertising lightboxes with cutting-edge LED advertising media, spanning the entire expanse of Terminal 1 and Terminal 2 of the Airport.
This strategic shift goes beyond aesthetics, emphasizing the growing significance of dynamic and engaging content in advertising. The state-of-the-art LED technology promises to captivate travelers with vibrant visuals and dynamic messages, not only enhancing the overall passenger experience but also providing advertisers with an unprecedented platform to showcase their brands.
In tandem with the LED transformation, KED is committed to enhancing and expanding the current Digital Out-of-Home (DOOH) inventory at ICN.
Hyun Lee, Airport Advertising Global Sales Lead, says “Starting January 2024, Incheon Airport's advertising channels undergo a significant transformation, ensuring advertisers and brands experience a more impactful outcome. This shift to 100% digitalization is more than just a surface change; it signifies a fundamental transformation in how brands engage with travelers. Embracing advanced digital platforms, Seoul Incheon Airport aims to establish a dynamic, immersive advertising environment, aligning with evolving consumer expectations and industry trends. This strategic move provides advertisers and brands with unparalleled flexibility and adaptability for effective communication.”
The announcement has stirred considerable excitement within the advertising and aviation industries, with experts anticipating a substantial boost in advertising effectiveness and passenger engagement. As a major travel hub, Seoul Incheon International Airport's influence ensures that the impact of this advertising overhaul will reverberate beyond national borders.
KED's successful bid for this contract underscores its prowess in navigating the dynamic landscape of media and advertising. The company's vision for a transformative airport advertising experience positions it as a trailblazer in the industry, setting a benchmark for future endeavors in the realm of innovative marketing.
As travelers pass through Seoul Incheon International Airport in the years to come, they can expect to encounter a visually immersive and dynamic advertising environment, courtesy of KED's groundbreaking initiatives. This development not only signifies a pivotal moment for the airport but also marks a significant leap forward in the evolution of airport advertising on a global scale.
The Korea Economic Daily is a leading economic media outlet in South Korea, founded in 1964. Enjoying high credibility domestically and internationally, it delivers trustworthy news with deep expertise in economic matters. The publication actively contributes to public opinion by providing constructive criticism and alternatives to economic policies. Embracing the digital era, it has evolved into a comprehensive economic media group, managing various platforms, including Hankyung.com. With subsidiaries like Korea Economic TV, Economic Magazine, and Korea Economic BP, it has become a well-recognized conglomerate in the economic media landscape in Korea