Chanel unveils Spectacular 77M length Digital Media Campaign at Seoul Incheon Airport

Luxury brand Chanel has launched a striking new digital media campaign at Seoul-Incheon International Airport Terminal 2 (T2), utilizing one of the largest mega digital media screens inside the Airport. The massive 77.25m x 10.5m LED display, known as Panorama Media Art, is positioned in the departure area, ensuring exposure to all departing passengers.

The Panorama Media Art screens, two in total, are designed to deliver high-impact visual storytelling. Chanel’s campaign takes full advantage of this immersive digital canvas, featuring stunning visuals that captivate travelers as they move through the terminal. The high-resolution content, combined with the expansive scale, creates a dynamic and luxurious brand experience in one of Asia’s busiest international gateways.

Seoul Incheon Airport, recognized for its innovative use of Out-of-Home (OOH) advertising, continues to attract global brands seeking premium exposure. Chanel’s latest activation at T2 reinforces the growing influence of airport advertising, where high foot traffic and affluent international travelers make it an ideal platform for luxury branding.

With this bold move, Chanel not only elevates its brand presence in South Korea but also sets a new benchmark for digital OOH advertising in the global luxury industry. As air travel rebounds, brands are increasingly turning to high-impact airport media to engage audiences in a prestigious, immersive environment.

This campaign further cements Chanel’s reputation for blending cosmetics with cutting-edge technology, creating an unforgettable visual spectacle for global travelers passing through Seoul Incheon Airport, South Korea.

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