AdAsia, Yuna Kim Appointed Ambassador

Former South Korean figure skater Yuna Kim has been named an ambassador for AdAsia 2023 Seoul.

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2023-08-21 - 3분 걸림

The AdAsia 2023 Seoul Organizing Committee (General Chair Nack Hoi Kim) appointed Yuna Kim as an ambassador for the sports marketing sector of AdAsia 2023 Seoul.

As an ambassador for the sports marketing sector of AdAsia 2023 Seoul, Yuna Kim will promote new ideas and trends in the field of advertising and marketing, and engage in various activities to ensure the success of the event so that professionals from various fields can interact.

Yuna Kim, who was appointed as an ambassador, is a figure skater representing the Republic of Korea who has risen to the top of the sport with the support of many Koreans,

She continues to spread goodwill through various social contributions, including serving as a UNICEF Goodwill Ambassador, donating funds for earthquake relief in Haiti, and providing scholarships for Korean figure dreamers.

As an icon of trust and hope, Yuna Kim appeared in more than 160 commercials over 15 years and was loved even after her retirement, earning her the title of not only "figure queen" but also "advertising queen.

In particular, as a global sports celebrity and Korean icon, she served as an advertising model for major Korean companies and brands, creating a positive image and contributing to increased sales.

Furthermore, she played a major role in pioneering and expanding the sports marketing market in Korea, not only for companies and brands, but also for the country. After retiring from active sports after the Sochi Olympics in 2014, she continued to serve as an advertising model for KB Financial, SK Telecom, Dongsuh Foods, New Balance, DIOR, , Cuchen, Gatorade, and others, establishing herself as a representative icon of K-sports marketing.

Yuna Kim has been a longevity model for KB Financial Group and Dongsuh Foods for more than 10 years, and for SK Telecom and New Balance for more than 5 years. As a longevity model for many brands, she is highly favored by the public and is trusted and loved by the advertising industry.

"The theme of this event is that advertising in the digital age is not about selling products, but about how to entertain customers and connect the world through it," said Nack Hoi Kim, General Chair of the AdAsia 2023 Seoul Organizing Committee.

And Mr. Kim added "Yuna Kim, who rose to the top of the world in the figure barrens and gave people joy and hope, will be able to promote the value of advertising and communication."

In addition to Yuna Kim, Shortform creator OX-Jung and actress Kim Tae-hee have been selected as brand ambassadors.

Taehee said, “After 16 years, I am once again given the opportunity to serve as the promotional ambassador for AdAsia. I will work hard to promote the AdAsia 2023 Seoul event to many people and spread awareness of the status of advertising, communication, and K-content to the world.”

AdAsia 2023 Seoul will take place from October 24 to 27 for four days at COEX in Samseong-dong, Seoul. With 64 years of tradition behind it, AdAsia is Asia’s largest conference on advertising, digital content, media, creative content, and marketing. This year marks the third time AdAsia to be held in Korea. The theme of the event is “Transform, Play, and Connect” which serves to highlight the new reality that advertising in the digital era is not about how to sell but how to make consumers enjoy, thus connecting the world together.