'Shinsegae Square' Dazzles Seoul with Spectacular New Year's Media Facade Show

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With the opening of 2025, crowds are flocking to Shinsegae Department Store'in Myeong-dong, Seoul South Korea.

The reason?

A breathtaking media facade show on a massive LED screen to welcome the New Year.

Samsung Electronics to Transform Myeongdong with Massive LED Signage in Seoul, South Korea
Samsung Electronics is set to revolutionize Seoul’s iconic Myeongdong district with the installation of a colossal LED signage on the exterior of Shinsegae Department Store’s main branch in South Korea. The project, slated for completion in November, will cover an impressive 1,285 square meters, equ…
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Dubbed "Shinsegae Square," this colossal digital canvas measures 72 meters wide and 18 meters high, covering an area equivalent to three basketball courts (1,292.3 square meters). The digital screen comes to life with a mesmerizing display of New Year-themed animations, transforming the building's exterior into a festive wonderland.

This year's show, themed "New Beginnings for 2025," features a dazzling array of visuals. Viewers are treated to enchanting scenes including:

  • A snake character symbolizing the Year of the Snake (2025)
  • Colorful fireworks animations
  • New Year's wishes floating across the screen
  • Images of famous Seoul landmarks

The facade incorporates an astounding 3.75 million LED chips, creating a truly immersive experience.

Shinsegae Square is quickly becoming a must-visit attraction for both locals and tourists, offering a unique blend of traditional New Year spirit and modern digital artistry. People can watch the show every night from sunset to midnight.

This spectacular display not only celebrates the New Year but also establishes Myeong-dong Square as a new landmark in Seoul. It's a prime example of how urban buildings can be used as canvases for digital art, blending cutting-edge technology with festive cheer.

As Shinsegae Square lights up the night sky, it's clear that Seoul is embracing the future while creating unforgettable memories for all who visit this dazzling New Year spectacle.